WWD reports that Beyoncé has signed a deal with Coty, Inc to produce her own fragrance:

Beyonce new Fragrance this Spring

They say, “Beyoncé’s fragrance — which will be sold in department stores globally — is scheduled to be launched in spring in the Americas, followed by the rest of the world in fall 2010. The deal could be worth up to $20 million for the singer over the next three years, sources estimated.” About the fragrance, Bey adds, “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.”
Hmm, I wonder how this new Eau de Beyoncé will smell?
Will you be in line to buy it?

4 thoughts on “Beyonce to Launch New Fragrance for Spring”

  1. I love Bey, I probably won’t be buying the fragrance though. Celebrity fragrances usually aren’t my favorite. I totally have respect for her hustle game, get that money!

  2. It will smell like lace front wig glue, camel hairs, popeye’s fried chicken and red lipstick.
    I’m sorry I couldn’t help myself!
    I’m sure it will nice. I will check it out. celebrity fragances are usually hit or miss.

Comments are closed.