There were plenty of ’80s-’90s designer jean “status” labels: Sergio Valente, Girbaud, Jordache. But none gave you more instant cache than that little triangle on your back pocket…


Guess Jeans!With their second-skin fit, cool washes, and ads featuring style icons like Naomi Campbell, Anna Nicole Smith, Claudia Schiffer, and Drew Barrymore, the Guess formula of sexy+chic+celebrity=trend explosion broke ground for much of the denim craze we see today. And…

(I told y’all we were going back today!)
There was probably no better ad for Guess jeans than Janet’s “Pleasure Principle” video (you know you tried to do this dance–Guess jeans or not–at least once!).And could you Guess that:
-Guess Jeans ran about $60 a pair–about $100-$150 in today’s money?
-Guess was created as “American West meets European Sensibility?”
-Everyone from Miss Jackson to Grandmaster Flash to Wu-Tang have paid tribute to Guess in some way?
-The company currently focuses more on accessories and has launched independent Guess accessory stores ?
Tell us your Guess memories ;-)

4 thoughts on “Throwback: Guess Jeans”

  1. OMG!!! I loved GUESS? back in the dizz-ay…especially those huge totes with the giant Guess? logo! anyone remember those, I’ll pay top dollar for one of those! I love it!

  2. Umm i have on a pair of guess jeans right now some fierce skinnies that i’ve had for over a year and 1/2 love em like back in the day and i need more!!

  3. Well I used to work at Guess and i’ll just say the majority of my memories were not pleasant!! LOL but as for their jeans… i absolutely L.O.V.E. them! Good quality denim, a great fit, and fabulous styles. It’s too bad their other apparell such as dress, tops, etc etc do not hold that same level of quality. =D

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