So after a year of living in Paris (can you believe it’s been a year?!?), I’ve finally started to venture out onto the retail landscape looking for cool boutiques and items. While walking along the fashionable Rue de Bretagne in the 3rd arrondissement, I was drawn to the window display of a shop called Blank:

Black Paris 7 Rue de Bretagne

What most caught my attention were the cool Kanye West and Michael Jackson t-shirt and sweatshirt:

Kanye West Michael Jackson Hype Means Nothing T-shirt

So I had to go in and inquire!

The friendly shopkeeper told me the shirts were made by a French company called Hype Means Nothing (www.hypemeansnothing.com), that places their signature ‘finger sunglasses’ on celebrities like Will Smith, Pharrell, Beyonce, and more:

Hype Means Nothing T-shirts

I was about to charge a Bey tee to the game, but had to stop short when the clerk told me t-shirts were 55 Euro ($83) and Sweatshirts were 75 Euro ($112). Yikes! The tees are cool, but definitely not an ‘of the moment’ purchase. Had to hold off on that one.

While I contemplated spending $80 on a tee, I took a look around the rest of the store, which boasted lots of lovely shoes by brands like Cristina Milioti, Gaspard Yurkievich, and Atelier Voisin:

Shoes Blank Paris


And mens sneakers by le Coq Sportif and Puma:


The shoes were similarly high priced, ranging from 145 – 300 Euro ($217-$450). That exchange rate will get ya!

But if you’re looking to splurge on a few fun items and t-shirts, visit Blank at 7 Rue de Bretagne (01 42 74 83 89)…then walk down to Café Charlot and have a kir!

To purchase Hype Means Nothing tees online, visit their website www.hypemeansnothing.com and purchase at www.buymeansnothing.com.

Hype Means Nothing T-shirts

Will you be indulging?


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