From Allen Iverson to Shai Gilgeous Alexander, ballers have been fly. This rich cultural fact is the centerpiece of ‘FLY: THE BIG BOOK OF BASKETBALL FASHION’, the USA Today bestseller by Pulitzer prize winner Mitchell S. Jackson, our Fashion Bomber of the Week.

Jackson’s latest is a visual commentary on the relationship between high fashion and hoops. A cultural collab he explores by celebrating the iconic style of NBA athletes. Some pages heighten nostalgia with Dennis Rodman’s epochal expression of sexuality á la fashion and Walt Frazier’s signature fedora, but recent fashion moments also color its pages: shirtless Dwyane Wade at the 2022 Met Gala, using fashion as protest á la Lebron James’ ‘I CAN’T BREATH’ tee.

Style is not only something Jackson explores for societal research but something he’s known for himself. His polished approach to pattern mixing and streetwear has secured him a spot as one of the most stylish people in publishing. During the promo stages of ‘FLY’, Jackson’s style soared with a unique range. From cool cargos and textured clogs to groovy knit trousers and graphic tees, see how he stayed fly while on tour.

44^th and 3^rd Bookstore, Atlanta 

Wild Detectives Bookstore, Dallas 

Loyalty Bookstore, D.C 

Kindred Stories Bookstore

Reparations Club Bookstore, L.A 

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Schomburg Center, New York

Powell’s Bookstore, Portland