According to FabSugar, J.Lo has decided to pull Sweetface from the racks after six years of booming sales:

Jennifer Lopez Sweetface

A spokesperson said, “In light of some new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view.

The high end contemporary line, born as a spinoff to J.Lo’s more urban brand by JLo by Jennifer Lopez, apparently had $200 million in sales in 2006. Sales have been down, but I don’t think the brand is out for good.

Read the rest here.