Could the future of New York Fashion Week be in serious trouble?
Well, according to the CFDA (The Council of Fashion Designers of America), some vital changes are going to be made to one of the busiest times of year.
We all knew something was up when the Council posted this cryptic message on their Instagram earlier this morning…
As followers anxiously awaited, the CFDA soon released the official statement below:
“In recent years, evolutions in technology, consumer behaviors and needs, weather and physical seasons, and retail have challenged the role and impact of the current Fashion System:
As the organization representing American designers and the organizer of the official New York Fashion Week schedule, it is CFDA’s responsibility to evaluate the purpose of New York Fashion Week. The intent of the CFDA study undertaken with The Boston Consulting Group in January was to question the status quo for our market, stimulate a dialogue in the American fashion industry and, and move towards long-term solutions together.
The unanimous consensus among our interviewees: the time is ripe for change in our market. ‘In-season relevancy’ emerged as a recurring idea. Beyond fashion shows, the delivery cycle and subsequent markdown cadence at retail emerged as a critical issue that needs to be addressed in our market to better match the actual, physical season and our consumers’ behaviors and needs.”
Although I attended for the first time for the Fall 2016 presentations, I can really understand the question of in-season relevancy. In addition, I’ve also heard a few fashion insiders previously address the need for change.
I kinda think NYFW is passé. Why go through all the hubbub when you can watch everything online? Of course the shows are fun, but nothing more than postering and primping (and a time for celebrities to get their shine).
To view the full study from the CFDA, see more here.
What are your thoughts?
Signing Out — Esmesha