Description: The ethical treatment of animals becomes an ordinary thing, and even famous designers support this movement by involving animals in fashion shows.
Everyone has already understood that the world is changing rapidly today, and things that were common back in the day lose their importance, mutate and adapt to new realities. Modern people have shifted their life focus and looked at many things from a new perspective. Today, spiritual needs and personal development come to the fore. People have reconsidered the importance of many life aspects and concluded that they don’t need to follow the past concepts. Minimalism has become a new trend that covers various life spheres. Personal style and capsule wardrobe have become more crucial than a huge number of incompatible but fashionable clothing pieces. Slow fashion is a new black. And today, you don’t need to put on a mink coat or leather pants to look cool. Moreover, it is trendy to refuse such things and replace them with artificial analogs that don’t harm animals. The rights and lives of the latter have taken a key position and affected the fashion world.
Vegan Fashion Week
Los Angeles did not become the USA fashion capital, losing this title to New York, but it asserted itself as the center of a new fashion direction in 2019. Sometime after the ban on the sale and production of fur items, the city authorities organized the world’s first Vegan Fashion Week. The event was devoted not only to designers’ creative statements, but also to such important moments as respect for human lives, animal rights and the environment. In addition to the classic catwalk shows of clothes that had nothing to do with animals’ sufferings, they presented vegan dishes and beauty products. It turned out that one doesn’t need to use leather or fur to create fashionable clothes.
Pet influencers
Animals have started taking leading positions in different spheres. Thus, today one doesn’t need to be a human being to become an Instagram star. And like any web hero, a social media pet can make money on its fame to get something more delicious even than the best cheap puppy food. Many famous pet influencers appeared accidentally when their owners got tired of clogging their news feed with dozens of pet pics and decided to create a separate account for it. Today, social networks have a huge number of animal accounts with thousands and millions of subscribers. For example, a dog blog, harlowandsage, can boast of 1,7 million followers, while a raccoon pumpkintheraccoon has 1,3 million.
As usual, advertising is the main source of income for pet influencer owners. The main advertisers, of course, are companies with pet products. And you will hardly get surprised having come across royal canin food reviews on such a page. Besides, nowadays, they often represent brands that can offer something to pet owners. For instance, a vacuum cleaner or cosmetics that haven’t been tested on animals.
Dog fashion show
Anthony Rubio is a self-proclaimed “pet fashion couturier” who sent dogs down the runway along with humans in 2018. Ordinary dogs were on equal footing with some pet influencers invited as models to demonstrate puppy clothes. Their human companions were dressed in designer outfits too. For instance, Gigi Hadid represented Brandon Maxwell, while Kia Gerber presented clothes by Anna Sui.
Milan Fashion Week with puppies
Everybody knows that some designers adore arranging shocking shows to draw as much attention to their collections as possible. However, sometimes their outstanding ideas don’t get as much positive feedback as they would like to get. Thus, three years ago, famous models were sent down the runway with amazing puppies in their hands. You might have come across a pic of Gigi Hadid with a cute boxer in her hands. The thing that dogs matched models’ outfits drew criticism. Viewers claimed that animals aren’t accessories that should match your clothes, and people should adopt them not just to get a cute addition to their outfits. Everyone should realize that getting a pet is a huge responsibility a person should be ready for. Besides, many people noted that noisy and high-paced fashion shows are not the best place for such small creatures. And there were no guarantees that they got the required level of attention and care.
Stella McCartney’s message
British designer Stella McCartney decided to make an impressive statement during the show of her new winter collection that was a part of Paris Fashion Week. Thus, she sent huge plush animals down the catwalk along with ordinary models. There is nothing strange in the fact that people dressed in costumes of rabbits, crocodiles, and cows attracted the guests’ attention during the final fashion show. Well, maybe someone didn’t know that the designer was a pioneer in using recycled fabrics, vegan leather, and faux fur for her collections. And this performance was aimed at encouraging people to reject using fur and leather in their outfits. Neither animals nor the planet doesn’t deserve such treatment. McCartney showed outerwear (coats, raincoats), comfortable dresses, and suits in an androgynous and minimalist style. The outfits were complemented by gold and silver jewelry in the form of animal silhouettes.