In 2015 Plus Model Tess Holliday stunned the world on the cover of People Magazine as the world’s largest super model signed to a major agency at a size 22.
The wife and mother of two, including a two-month old boy Bowie, has used every ounce of her fifteen minutes as a popular cover model by shooting several major campaigns (H&M and Monif C to name a few), creating her own social media hashtag, #effyourbeautystandards with a whopping 1,600,000 public posts on Instagram to date, and most recently she’s joined forces with Canadian department store Pennington’s and created her own clothing line, MBLM by Tess Holliday.
Known for her unapologetic curves and self-love inspired social media posts, this Rocker Glam curvy girl collection suits Holliday’s persona by offering everything under the sun your grandmother wouldn’t wear! Studs, fringe, neutrals & black, and svelte silhouettes describe a lot of what you would find in this collection: think LBD with an asymmetric hem!
First launched in March 2016, the department store has since released a spring/summer collection and partnered-up recently with Macy’s to Americanize the brand’s visibility and provide more US access to plus-sized customers. Holliday vows that the fabrics used for this line were hand-picked by her and she also assures the price point for every item falls under $100.
Holliday adds that the line, catering to sizes 14 to 32, is a huge reflection of her personal style and that if she wouldn’t wear it, the design was eliminated. So we ask, what’s next for Tess Holliday? Of course more of her fabulous MBLM collection and you can expect to see her on the front lines of the curvy style/love your body revolution that many plus women are so proud to represent.
Is Tess Holliday’s new line worth your dime? Post your thoughts!