Just in, Kimora Lee Simmons launched extension to her iconic Baby Phat brand dubbed as Baby Phat Beauty! She announced the new beauty line with a campaign featuring her daughters Ming Lee Simmons and Aoki Lee Simmons along with a three-piece beauty set.

Reminiscent of the Baby Phat brand, Baby Phat Beauty serves as a “beauty-meets-streetwear line of luxe products that champion unapologetic self-expression, allowing you to embrace your own unique definition of beauty while glowing-up your goddess within.”

The launch of the brand kicked off with the introduction of the “Opulence”, “Divine” and “Ethereal” three-piece kits. Complete with body lotion, body spray and lip gloss, each kit is meant to convey the personalities and favorite scents of the women behind the brand and campaign: Kimora Lee, Aoki Lee and Ming Lee Simmons.

Congrats to Baby Phat family and their newest line! The three-piece kits are now available on babyphatbeauty.com. Shop here!

Campaign shot by @princeandjacob, styled by @joeythao