The reality star matriarch officially announced the launch of her accessories via Instagram earlier this afternoon. She posted an elegant selfie featuring her inaugural piece, the multi-hued Marjoca Pearls Necklace with the accompanying caption – “My new jewelry line, Kris Jenner Signature Collection, is here!! The first limited-edition necklace is available now..”
Ringing in at $149, the Marjoca Pearls Necklace feature a ‘delicately crafted ensemble of rare colors of gray, Tahitian black, white, champagne and oro’. The 45-inch strand necklace is quite versatile and can also be worn a a bracelet.
Kris is also adopting a TV marketing strategy while offering up a pair of free Marjoca pearl earrings with every purchase. They originally retail for $55.
Although I’m not quite a “pearl gal”, I think this is a great move for Kris Jenner. There’s nothing wrong with expansion, right?
What do you think?
Signing Out — Esmesha
