Guess has launched a new line, Guess Originals, which will revive designs from their 30 year archive. Rapper and fashion lover A$AP Rocky is only the first of the creative minds the brand will ensure these designs have a contemporary twist. His collection, Guess Originals x A$AP Rocky, has clothes for men and women and focuses primarily on denim in all its incarnations: acid-wash, skinny jeans, button ups, and overalls.
The sub-line will officially launch in February and is under the direction of Founder and Chief Creative Officer Paul Marciano. Rocky, who has previously collaborated with Raf Simons, and Jeremy Scott, infused the line with his signature style. The two S’s in Guess are now dollar signs and the new logo is can be found on a majority of pieces in the collection.
His influence can also be seen in the fully interactive installation created to celebrate the collection’s launch. Rocky’s own artistic collective, AWGE, collaborated with Guess to create a vintage basement with an ambiance straight from the 90s thanks to wood-paneled walls, Nintendo consoles, arcade games and CDs.
The sub-line will officially launch in February and is under the direction of Founder and Chief Creative Officer Paul Marciano. Rocky, who has previously collaborated with Raf Simons, and Jeremy Scott, infused the line with his signature style. The two S’s in Guess are now dollar signs and the new logo is can be found on a majority of pieces in the collection.
His influence can also be seen in the fully interactive installation created to celebrate the collection’s launch. Rocky’s own artistic collective, AWGE, collaborated with Guess to create a vintage basement with an ambiance straight from the 90s thanks to wood-paneled walls, Nintendo consoles, arcade games and CDs.
The entire Guess Originals collection will be available at select US stores and on their website on Monday February 18th. Check out the campaign photos below and let us know if you’ll be lining up for the vintage inspired clothing!
