This season, every brand is re-thinking Fashion Week and as president of the Council of Fashion Designers of America (CFDA), Diane von Furstenberg potentially has the most pressure to lead a way forward for brands trying to figure out how to stand out and sustain profits in the midst of frenetic fashion week cycles. On Valentine’s Day, von Furstenberg presented her Fall 2016 RTW collection in an unconventional way for her brand — a disco party at the DVF headquarters on West 14th Street in New York.

The collection was split into five vignettes in different areas, where models Jourdan Dunn, Gigi Hadid, Karlie Kloss, Kendall Jenner and others did their best at the dab (I kid…) to disco tunes. The theme of Love Power was evident in rouge-tinged wrap dresses, glittering jump suits, and high-slit floral numbers. At one point, von Furstenberg even joined the models to participate in the dance festivities.

The brand is committed to its female empowerment philosophy, so many of the looks were about meeting women where they are and augmenting their existing closets — think fitted jackets, tailored vests, and over-the-knee suede boots. Save for key fur stoles, many of these pieces could have fit right into a spring / summer wardrobe.

Favorite looks included the fur-trimmed coats, fringe accessories, and the contrasting paneled wrap dresses. The see-now, buy-now movement continued at DVF where a few pieces would be available immediately following the presentation, including a black-and-white dress worn by Gigi Hadid.

Much of the looks didn’t scream innovative or even cutting edge, but for von Furstenberg’s certified gold model squad and dance party presentation, the audience watching and snapchatting certainly felt it was a moment they would hold dear from NYFW.

What are your thoughts on Diane von Furstenberg’s Fall 2016 RTW Collection?

Source: Vogue.com