Mattel announced they will be creating Barbie in three new body shapes in addition to introducing a variety of skin tones, hair colors, and features.
As part of the newly expanded Fashionistas line, Barbies will now be available in tall, petite, and curvy with seven skin tones, 22 eye colors, and 24 hairstyles. This is the first time the company has ever created a doll other than the traditional, thin Barbie.
“We believe we have a responsibility to girls and parents to reflect a broader view of beauty,” said Evelyn Mazzocco, senior vice president and global general manager of Barbie, in a company statement.
The dolls will available in stores on March 1st and are available online for preorder at Barbie.com. By the end of the year, Mattel plans to have introduced 33 new dolls!
It’s time that these dolls look like all the little girls that buy them instead of the unrealistic and unattainable looks of the original Barbie. Will you be buying one of these dolls for the special little girl in your life?
