Ashley Graham Tapped As Face of New Forever21 Plus-Size Activewear Line

 

Last year there was a lot of conversation about plus-size in the fashion industry. Target launched their Ava & Viv line for larger sizes, Lane Bryant kicked up dust with their #ImNoAngel campaign which critiqued Victoria’s Secret beauty standards, Draya Michele expanded her line into plus and Styleite turned their entire website into a size-inclusive project. And now, Forever21 is debuting their plus-size activewear line.Ashley Graham Tapped As Face of New Forever21 Plus-Size Activewear Line

Coming in at a robust 28 pieces, the line isn’t just for show. The team built up a stable of high-impact sports bras, moisture wicking leggings and anti-odor tops to get you through your work out.  To show it all off, they tapped popular model, Ashley Graham as the face of their campaign.

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Graham is joined by the likes of Denise Bidot and others for the product shots.

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Expect stylish details like marble prints as well as encouraging ones like the words “No Days Off” printed on bras. The line is available now online and in-store with all pieces under $30.

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Perfect to pair with that new make-up from Birchbox, right?
What do you think?