I recently happened upon a song by Soulja Boy featuring Gucci Mane and Shawty Lo called Gucci Bandana:
Y’all. Not only is the chorus about a Gucci Bandana, but every other word is Gucci.There are shots of hundreds of little children doing a Gucci Bandana dance.
I haven’t spoken to anyone in the press office at Gucci, but I can only imagine what they would think of the originator of the Superman starting a new Gucci dance craze.
There was that somewhat well known story in 2006 where rappers mentioned Cristal champagne almost constantly until a Cristal rep said, “[W]hat can we do? We can’t forbid people from buying it. [But] I’m sure Dom Perignon or Krug would be delighted to have their business.” Jay-Z was so incensed by Cristal’s suggestion (that rappers take their business elsewhere), he boycotted, saying, “I view [those] comments as racist and will no longer support any of his products through any of my various brands including the 40/40 Club nor in my personal life.”
Now Gucci hasn’t said a peep about this Soulja Boy video (if they even know it exists), but what do you think of rappers dropping designer names in songs?
Should rappers create their own lines to promote? Or continue to heavily line the pockets of designer houses?
