Fashion News: Kylie Jenner Just Shot Her First Puma Campaign And Possibly Her First Sneaker Collaboration

Puma has been focusing on the ladies for 2016, first by roping Rihanna in for a deal that’s seen her release her massively successful Creeper and a follow-up Trainer as well as design a full ready to wear collection. But now, the brand is readying to release it’s second huge female-oriented collaboration with none other than Kylie Jenner.

Today on Snapchat, the brand filmed backstage at what is presumed to be Kylie’s first shoot for them. The teen appears wearing a ton of body oil as well as sports bras, leggings and a pair of cute floral printed gym shorts. Nothing ground breaking but cute all the same.

A photo posted by Kylie Jenner Snapchats (@kylizzlesnapchats) on Mar 11, 2016 at 8:10am PST

A photo posted by Kylie Jenner Snapchats (@kylizzlesnapchats) on Mar 11, 2016 at 8:11am PST

For those who paid attention though, the brand hid their big news behind emojis and scribbles. In each shot, Kylie’s shoes were obscured from view but she was presumably wearing her collaboration with the sneaker company.  To provide a teaser, the last Snap proclaimed “Coming 4.1.2016” with sneaker emojis beneath.

A photo posted by Kylie Jenner Snapchats (@kylizzlesnapchats) on Mar 11, 2016 at 8:10am PST

Guess we’ll have to wait until then to see whether all of this hype is just for a campaign or if Jenner’s first sneaker collaboration is on its way.