Walking into the presentation of 5:31 Jerome, one would not have thought they were at Fashion Week, but rather at a discotheque, ready to hit the streets for a night out with friends. In lieu of a runway, audience members gathered around a stage where the models stood, bequeathed in colorful frocks of fur and glitter that glistened in the light.
Glam from the moment one walked in, the collection was filled with sequins, paillettes, and feathers, both attached to the models and scattered throughout on the floor. Clothes glistened with studs, sequins and jewel tones, bright tones of blue and purple that shimmered from bedazzled pants to even floor-length fur coats.
The embroidery and embellishment, intricate and carefully detailed, spoke of fine nitpicking to give just the right amount of ‘edge’ to a look without the appearance of ‘costume’ or ‘gimmicky’. An infusion of crazy colors, teased hair, dramatic eyes and makeup complimented each look as the models posed throughout the duration of the show, interacting with each other and with viewers while keeping the energy high through dancing, teasing and playful gestures.
With a collection inspired by constellation and zodiac signs, styling and draping of the clothes eluded to the energy that flooded the entire space; an energy that is becoming known as part of the Jerome aesthetic.
Cool, sexy and glamorous all at once, 5:31 Jerome definitely stepped out of the box of conventionality for a fashion show, and instead provided the “South Bronx Glam!” (stated by designer Jerome La’Maar) that became relatable, innovative and yet, still mesmerizing to behold.
5:31 Jerome is definitely the brand to watch, with supporters such as Beyonce actively loving and embracing the brand. The details of embellishments all the way down to the furry heels give the Miu Miu vibe while enticing you to through your head back, kick off those shoes, and dance! The collection had an assortment of stand-out pieces that can be worn individually for the ‘cool chic’ effect or layered for those wanting to push the envelope. It’ll be amazing to see how the brand continues to blossom after such a unique and diverse presentation.
Images: Milk
