Beauty Bomb Brand of the Day : Juvia’s Place, Injecting Color Back into Cosmetics

By Limsan Boulter (@limo_x) for Fashion Bomb Daily

If you are an avid beauty tutorial watcher (such as your’s truly) you will have heard the term ‘pigmented eyeshadow’ thrown around the YouTube blogger’sphere. There is one stand out brand who’s palettes have featured on numerous beauty bloggers and influencers videos for this exact reason- Juvia’s Place.

@_flawlessbeaute using Saharan II and Zulu palettes by Juvia’s Place

@beautypalmira purple cut-crease using Masquerade and The Magic palettes

The bold Afrique palette image by @annybeeutee

Indie brand Juvia’s Place has been running for a little over 4 years, beginning their cosmetic journey with their vegan and cruelty free make up brushes. Juvia’s Place really made its’ mark in the beauty world when it released their first eyeshadow palette, The Nubian. Now, Juvia’s Place is best known for its’ insane pigment, vivid color range and beginner friendly usability.

Look at that pigment!! Swatches by @annybeeutee

Juvia’s Place make up brushes image by @annybeeutee

Graced with illustrations of Queen Nefertiti and other African inspired images, this dramatic eyeshadow was an instant hit. The Nubian (which is currently on sale – you’re welcome) features more of brown/natural color tones, mixed as 4 matte shades and 8 shimmer shades.

The original: The Nubian eyeshadow palette shot by @highlightsthelimit

Nigerian born Chichi Eburu (creator of Juvia’s Place) has managed to not only capture colorful, blendable eyeshadows for all skin tones but also represents black culture and art with its’ gorgeous packing. And all of this for an affordable price! Sounds too good to be true, but a Juvia’s Place eyeshadow palette is only looking to set you back between $20 – $30.

This fastest growing black-owned cosmetics brand has now expanded its’ collection to include 12 eyeshadow palettes, highlighters, blushes and most recently lipsticks.

Image by @blackswallowoffical

Blind them with Juvia’s Place loose highlighters @melimakesfaces

Latest: Taytu liquid lipsticks @juviasplace

Juiva’s Place offers free US shipping for orders over $100, and also ships internationally from their website. You can find Juvia’s Place at your local Ulta store or online at various stockists. This includes Beauty Bay for our UK readers and also Black Swallow for our friends down under.