On Wednesday, June 1st, Pharrell Williams hosted the grand opening for the new G-Star RAW 5th ave location.  The store was packed wall to wall with denim enthusiasts ready to pounce on their new collection.  G-Star RAW features tons of innovative designs that are not like your basic denim:

 

The Pouch gives a whole new spin to the idea of maintenance wear.  The 5 pocket denim jeans are designed with a pouch in the front where you’d typically find a zipper.  One of the main functions of the Pouch is to replace the need for a clutch or handbag.

 

The Staq is constructed to give denim a 3D appearance.  Considered a hybrid of chinos and basic denim, Staq jeans feature a buttoned waist tab, side entrance pockets, and back welt-pockets.

Design your own denim! On site, you can pick your jeans and use the iron do some craft patch work.

 

I was completely pleased to observe and confirm the rumors about Pharrell Williams.  He is beyond swaggy in person and definitely ageless.  The 43-year-old mogul serves as a co-owner to the G-Star RAW brand.  As a creative director of Bionic Yarn, Williams will co-design the RAW for the Oceans collection, a line made of recycled ocean goods.

If you’re diggin’ the G-Star RAW style, you can explore here.

What do you think?  Would you wear this brand?