The 20-piece nail collection, entitled King Kylie Collection, will be created in collaboration with beauty brand SinfulColors. It is the first of three collections with SinfulColors, and the other two will hit stores in April and May.
Each of the jewel tone shades will sell for $2.99, which is a dollar more than the other colors by SinfulColors but still less expensive than most major nail brands. In addition, the polishes will include SinfulColors two-step faux gel formula. Expect to see tutorials on her app that will demonstate the versatility of the polishes.
Jenner is the first celebrity to collaborate with the inexpensive brand.
“We are glad the next product with her name on it is SinfulColors,” Rahul Mehrotra, the brand’s general manager told WWD. “We think that this collaboration will energize the nail category by driving Millennial traffic to the store.”
Jenner’s website recently reflected her beauty brand expansion by changing it’s name from “Kylie Lipkit” to “Kylie Cosmetics”. What do you think will be the next beauty project that King Kylie will conquer?
