A cool play on the uber-lux brand, Rolex, A Bathing Ape offers a less-expensive, yet still splurgeworthy alternative. Enter the Bapex:

This collection comes in matte black, gold, and silver featuring the logo at the “12” position and the letter “R” below the phrase “Made by Human” at the “6”. I wouldn’t expect anything less witty, yet so eye-catching from the creative minds that are Pharrell and Nigo. They’re $530, and you can get them here.
PS. The gold is already sold out, so you know they’re going fast.
~Vuitton