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Today, we’re kicking off with Sudanese model Alek Wek!
Elle took a huge risk placing Wek on the cover–it’s widely believed that covers featuring women of color don’t sell. This particular issue, on the other hand, went on to sell huge numbers and solicited many reader responses like, “When I saw your recent cover featuring a proud and radiant Alek Wek, I nearly cried.” Giles Bensimon, Elle’s creative director at the time said, “There are a lot of women who look like her in America, and they don’t find themselves in any magazine.” Too true!
Shout to Alek Wek and check out her line of handbags, WEK1933.