H&M Has Introduced New Clothing Rental Service for $37 per Week

H&M is moving into the rental realm with a service that allows you to wear clothes and return them for only $37 a week.

H&M decided to make this move in an effort to be more environmentally conscious and provide a solution to the negative side effects of fast fashion.

The service will start at H&M’s flagship Stockholm store, then expand worldwide.

What do you think? Will you be partaking in this new service?