Show Review: Di$count Univer$e Resort 2017 + Shop the Runway Now

Nadia Napreychikov and Cami James of cult brand Di$count Univer$e are known for their outrageous designs that are beloved by the industry’s boldest stars including Rihanna, Katy Perry, and Lady Gaga. And in case you were wondering whether or not they’re as cool as their statement-making pieces, the duo currently live in Bali, but are working on relocating to the Big Apple—pretty much most women’s dream whether they love fashion or not. Their latest collection for Resort 2017 was right in line with their signature aesthetic: bold prints, function juxtaposed with fantasy, embellishment, and vibrant hues.

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We live in a social media-obsessed age and platforms like Instagram and Snapchat have truly changed the fashion industry: some celebs are now sporting looks exclusively for their followers that they don’t always wear to actual events or for a night out. And these are definitely digital friendly clothes—by that we mean designs you can post on IG and garner tons of likes. Case in point: Kylie Jenner in one of the brand’s bikinis at Coachella, which brought in a cool 1.6 million likes.

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Fun fact: Katy Perry actually discovered Di$count Univer$e through Instagram! And the duo is using these mediums to really expand the traditional notion of the fashion industry. The balance of power is shifting from the style elite to the consumer and social influencer. And when you’re sporting pieces like thigh-high, multicolor embellished boots and sheer graphic catsuits, perhaps fashion’s big wigs will throw you some shade, but this daring and fearless generation of head turners certainly will not. This is Anna dello Russo on steroids: minimalism simply does not live here.

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And Napreychikov and James are bucking the system with some of the most wide-ranging price points in the industry to date. A brand loyalist can get everything from a $29 bucket hat to a $1,299 velvet slip dress: there’s truly something for everyone. They’re even making most of the just-debuted Resort pieces available for purchase here—clearly they’re down with the see-now, buy-now movement that is turning the age-old seasonal fashion model on its head.

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This season is the brand’s first runway show at Fashion Week, which is a great feat considering that many brands all over the globe are foregoing catwalk presentations. We’ll definitely be seeing these pieces on stars this Summer: a cobalt blue studded jacket worn backwards screamed Rihanna and a pair of embellished denim seemed to be right up Gaga’s alley.

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What do you think of Di$count Univer$e’s Resort collection?

Images: VOGUE.com