Hours later, another post went up on ELLE’s IG account of Solange’s sister Beyoncé with a simple caption: “25.” The likes and comments flooded in with notable remarks like “WTF is happening? What is ELLE up to?” from @s.gregorcyk and “countdown for what? Omg what is happeniiiiiing!!!!!” from @misswaitforit.
Now it’s not that remarkable that ELLE would upload a single picture of Bey, but when the next 18 Instagram posts were of Beyoncé alone, it got my spidey senses thinking something must be up! As expected, Black Twitter was on it, throwing out theories that ELLE was putting Beyoncé on the cover of their next issue or even more provocative suggesting that Beyoncé was ‘counting down’ to the drop of her forthcoming album.
The most recent article ELLE wrote on Beyoncé was late last week, questioning whether the songstress would surprise release her Formation album last weekend, so it would appear likely that ELLE did not orchestrate this Instagram takeover themselves (but maybe they did?!). If the ELLE Instagram account indeed got hacked, we are all seriously underestimating the #BeyHive. Whatever the rationale, ELLE is certainly benefitting from all of the social media frenzy and we might just get another Beyoncé album on our hands by the end of the week.
The latest post dropped at 3:00am on Thursday, March 31st and was captioned “7.” At this rate, the last image (captioned “1”) should be released at 9:00am today. We’ll be watching for what’s to come. Stay tuned! What are your theories?
Source: @elleusa
