Of her choice, Bobbi says, “I’m excited and incredibly proud to have Lira as an influencer for our brand in South Africa.” She continues, “I’m in awe of her inspirational life story and her strong commitment to giving back. Her positive attitude, natural beauty and confidence represent the brand’s philosophy of ‘be who you are beauty’.”
Lira is the brand’s first South African influencer, which is major! As part of her role, she will appear in print editorials and online promotional advertisements for the brand.
The Johannesburg-born stunner is just as excited about the news as we are. “I’m thrilled to be the first African to formally collaborate with this global brand. I love Bobbi’s makeup and I admire how her products bring out the individual beauty in every woman and how easy she makes it for all women to look and feel their best.”
What’s even better is that the campaign will be shot in Johannesburg, with Lira clad in designs from South African designers including Loin Cloth & Ashes by Anissa Mpungwe.
Lira’s new album also comes out in just two days. You can pre-order it here.
Thoughts on the news?
