Kanye West was back on Twitter yesterday with his latest press release. This time it was about his Life of Pablo pop-up shop in New York City.
https://twitter.com/kanyewest/status/712423750520721408
The surprise boutique was open on Wooster Street this weekend with merchandise available from his The Life of Pablo album. This was the first time the pieces were available since the creative’s Madison Square Garden Yeezy Season 3 event. The shop hosted everything from screen-printed t-shirts for $45 to hoodies for $95 and bomber jackets for $350. It seems the denim jacket topped out the price range at $400.
The prices were tons more affordable than the already released Yeezy collections so they understandably moved quite a bit faster.
https://twitter.com/kanyewest/status/712416940711669761
But, as Kanye is Kanye, the event wasn’t just some mediocre success; according to him it was a blow out. And what is a blow out for Kanye West if not a chance to give the middle finger to his haters? Taking to Twitter, the musician/designer claimed a run away (and possibly unprecedented) success.
https://twitter.com/kanyewest/status/712417183473782785
A milli Kanye? If the figure is true, maybe he should lay off the Yeezy seasons and devote his time to album-themed pop ups. Seems tons more profitable and a hell of a lot easier to us.
Did you get a chance to stop by the pop-up? Did you want to?