Watch out Kendall, Joan and Chanel! Supermodels have a surprising new form of competition for designer campaigns: video game characters. Creative Director of Louis Vuitton, Nicolas Ghesquière, has an interesting new campaign featuring Final Fantasy 4 video game character, Lightning.
The theme of the “Series 4” campaign is the blending of reality and fantasy, just like the futuristic inspiration for the brand’s spring collection and runway show. Expect to see references to anime, space and the digital world. The company partnered with video game designer, artist, and director Tetsuya Normura of Square Enix to create and animate the visuals. The multimedia campaign is new territory for the brand as Ghesquière hasn’t experimented too much with previous ad campaigns.
Head to Ghesquière’s Instagram to watch a part of the campaign video, and see this merger of fashion and technology.