Makeup empire Covergirl has made a move towards gender equality in electing its first CoverBoy, James Charles.
The 17-year-old New York makeup artist will star in Covergirl’s new mascara campaign, “So Lashy,” which launches later this month.
Charles’s fierce Yearbook photo went viral earlier this year, thanks to his expertly highlighted and contoured makeup.
On his instagram @JCharlesBeauty, he wrote, “I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.”
You better slay, James!
What do you think of Covergirl’s new appointment?