Meet the jewelry artist who has taken over the entire custom playing field! Benny The Jeweler makes it easy for his A-list buyers to turn ideas into reality. You may not know him by name, but you have certainly seen his gem work decorating the necks, wrists and pinky fingers of hip-hop’s biggest names. Here are 10 things you ought to know about this one-of-a-kind jeweler and his impressive hustle!
1. Born Beny Nisanov in Queens New York, Benny The Jeweler established his highly sought-after business in 2015 right in his hometown.
Photo of Usher and Benny The Jeweler: IG/Reproduction + @princedaphotographer
2. Jewelry runs in the family! The New Yorker grew up to Russian parents who ran a high-end women’s jewelry business led by his father. Benny then took the route of a hip-hop mens jewelry line once the business was passed down to him.
3. He is best known for his custom work, cuban chains and stoned watches including Richard Mille, Audemars Piget and Patek Philippe.
4. Benny The Jeweler became a celebrity favorite thanks to long-time rapper friend Casanova who connected him with what has now expanded into his current elite hip-hop clientele. Ray Jay, Soulja Boy, Stevie J, Davido, Gunna, Bia and Miracle Watts have all been blinged out by Benny, and the list goes on!
Photo of Davido and Benny The Jeweler: IG/Reproduction
5. Before his passing, Benny The Jeweler called Brooklyn artist Pop Smoke both client and friend. The rapper frequently shouted out the jeweler for his unmatched work and was one of his biggest clients to date.
6. Although he started with a hip-hop heavy customer base, he now designs for athletes like Devin Haney and actors such as Taraji P. Henson as well!
Photo of Taraji P. Henson and Benny The Jeweler: IG/Reproduction
7. Benny outdoes the industry with a turn around time between 2 weeks for smaller pieces and a month for bigger, more elaborate ones. The price point for a single design runs anywhere from $10 000 minimum to upwards of $150 000+.
8. After achieving celebrity go-to status as a result of his craftsmanship and A1 grade product, Nisanov made the decision to cater exclusively to a limited VIP client list.
9. Benny designs most of the custom pieces himself, and everything is created in-house by his team. Talk about quality service!
10. Despite his busy schedule, Benny spends much of his time travelling the world, hand delivering his custom creations to his international supporters.
Thoughts?
Main Image: IG/Reproduction + @princedaphotographer
Visit + Subscribe TheStateofFashion.Bulletin.com to read an interview with Holly Larry, #BlacChyna’s longtime stylist, who has been dressing her in , “Simple, Classic, and Chic,” looks for her court appearances.
Larry, who has been working with #Chyna since 2018, says, “I didn’t want her in harsh or bright colors. White is good on the eye, it reads well. It’s not too aggressive. We wanted to keep everything neutral. She’s fond of dressing up. People think she likes to reveal a lot of skin all the time. She’s keen on dressing professional and having a look, but it being the aesthetic for what the job needs to be. Not steering away from what her purpose is.”
Megan Thee Stallion spoke to Gayle King about her shooting incident with Tory Lanez wearing a $5,100 Bottega Veneta Molden Cotton Knit Dress with Hand Crocheted chain trim at the neck:
She completed her look with white heels.
Her dress features the brand’s signature Parakeet green, mixed with chalk tones.
Fashion is loved when you are able to be free with your creativity and I have to say on this editorial with Liquorose, my team and I were living in bliss while creating fun & magical fashion. Liquorose is the complete package and such a beautiful spirit to work with… she makes things so easy! I had the honor of working with her, we had passionate talks and got to spend time with each other & just vibe while on set. We took our time and created some memorable fashion moments! Let me stop talking and let you all get to know Liquorose a little more. I hope that all of the readers enjoy the fun editorial we created.
DESIGNER TASHA:
Please introduce yourself to those that may not know you?
LIQUOROSE:
My name is Roseline Afije and many knowme as Liquorose. I’m 27 years old and from Edo State, Nigeria. I’m from a family of 6 and I’m obviously the last born of 4 children.
DESIGNER TASHA:
Tell us about Liquorose as a child, what did you aspire to be?
LIQUOROSE:
I grew up as child with a lot of dreams, desires and aspirations to do great things in life . My childhood dream was to become a lawyer in order to advocate for people’s rights and any social injustice.
DESIGNER TASHA:
What’s your ultimate goal in your career?
LIQUOROSE:
I have always seen myself to be someone who just wants to add value to myself and to the society at large, hence me striving to be a better version of “me” everyday. So I wouldn’t say I have an ultimate career goal, however I want that name LIQUOROSE to be associated to everything value adding .
DESIGNER TASHA:
What are three things you can’t cope with on a daily basis, meaning you have to have these three things daily?
LIQUOROSE:
Music, Water & Food.
DESIGNER TASHA:
What charities are you currently working with?
LIQUOROSE:
Charity & giving out to people have always been very dear to my heart, which I executed through the birth of “Liquorose Cares”, which is a NGO… in the future we will cater in many grand ways to the less privileged. Currently, I have been able to do some outreach to the less privileged and motherless babies shelters through this platform and I still intend to do more in the coming months. I am looking also to partner with some other big charity /NGO across the world in order to provide succor to those in need in our society.
DESIGNER TASHA:
What’s your favorite color?
LIQUOROSE:
Blue is my best colour in the world, because it represents humility and calmness to me…
DESIGNER TASHA:
What’s your favorite food?
LIQUOROSE:
Sea food pasta.
DESIGNER TASHA:
I love talking about tribes and Always so intrigued by different tribes….What tribe are you from?
LIQUOROSE:
Edo, a town called Otuo in Owan east Edo state.
DESIGNER TASHA:
What was your most memorable moment when you worked with Me (Designer Tasha)
LIQUOROSE:
It’s your calmness and your love for the craft for me, you’re so conscious with every little detail from the prints to bottons to accessories and your energy on set is great Vibes.
DESIGNER TASHA:
Awwww thank you! Thank you for teaching me some dance moves too! What do you love about Nigeria?
LIQUOROSE:
I love my country, there’s no place like home and we Nigerians are homely.
DESIGNER TASHA:
What’s your favorite place to travel?
LIQUOROSE:
Dubai, United Arab Emirates… It is city that reminds me to chop life and relax and have so much fun!
DESIGNER TASHA:
What will you advise an entertainer (Author, Actress, Dancer & Model) on how they can balance their personal life and their career? You balance that very well.
LIQUOROSE:
I would just say “One step at a time “ and always know that everything will always work out eventually with perseverance & dedication to the craft…while at it keep yourself in check don’t lose yourself or your loved ones, that’s very key.
DESIGNER TASHA:
If you were a doll, what type of doll would you be, what accessories would you coke with & what would your doll name be?
LIQUOROSE:
As far as a character, I really love Cinderella and her story, she is my favourite character… I would love for her to be adorned with Pearls and her name will be “Blue”.
DESIGNER TASHA:
There are a lot of young women that look up to you, was there anything you struggled with as a youth and how did you overcome it?
LIQUOROSE:
My greatest struggle while growing up was the Fear of Getting “No” as an answer which almost made me not confident enough to showcase to the world my talents and abilities. Gradually, I began to encourage myself and also believe that all of my given talents that I have are from God, which is for a purpose… so my talents needed to be showcased to the world. Right now I am at a place where I am confident enough to let the world know who Liquorose is and all that she stands for!
DESIGNER TASHA:
Tell us what do you have coming up, what should we look out for!
LIQUOROSE:
I just recently launched my first published book “FILTERS”, therefore introducing people to the Writer side of me. In the next couple of months, I will be introducing to the world another part of the LIquorose Brand, which I cant wait for them to explore with me. I am Super excited for all the good things yet to come.
Rihanna and ASAP Rocky secretly held a baby shower, and gifted their guests with T-Shirts donning their childhood photos from Stupid T-Shirts.
The back reads, “I went 2 Rihana’s & Rocky’s Rave Shower and All I got was this Amazing Shirt.”
The shirt is indeed amazing, boasting neon colors that would look great with casual denim and sneakers. It’s a fashion piece that they should definitely sell!
Visit + Subscribe to TheStateofFashion.Bulletin.com to read about the latest episode of Atlanta, which takes aim at racism and diversity in the Fashion Industry:
An excerpt, “Have you checked out the latest episode of @atlantafx? Episode 6, entitled “White Fashion,” takes aim at the Fashion Industry’s trend of racial insensitivity—followed by paltry efforts at showcasing diversity, all anchored by members of the black community willing to compromise their values in exchange for free clothes and charitable donations. In “White Fashion,” Glover makes a statement about the unequal playing field many of us still deal with in the fashion industry. And how our culture can be used, stolen, and exploited…all to maintain, not change the status quo. “
Visit + Subscribe to TheStateofFashion.Bulletin.com for more and be sure to watch the latest episode of @atlantafx and let us know what you think!
Nene Leakes attended Ne-Yo’s wedding to Crystal smith wearing the same Herve Leger look former Real Housewives of Atlanta castmate Kandi wore to an Oscar’s party:
Visit + Subscribe to TheStateofFashion.Bulletin.com to read about how celebrities still support Alexander Wang, despite accusations against him of sexual harassment.
LOS ANGELES, CALIFORNIA – APRIL 19: Alexander Wang is seen on the runway during the Alexander Wang “Fortune City” Runway Show on April 19, 2022 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)
Wang promised to amend his behavior, writing, “Now that I know better, I’ll do better.” Of course there is always room for redemption, but do you still rock and support Alexander Wang?
