An interesting discussion erupted on Instagram when we posted a picture of Nicki Minaj wearing a Versace Medusa Studded Bathing Suit and Versace Pumps:
Ms_Thresha commented, “Rappers kill brand names smh.” She further expounded, ” [There’s] nothing wrong with wearing [brands]. But when I say rappers kill name brands, it’s the stupid basic songs they make etc.” @_kingneek agreed, typing, “YES! I say that all the time. They bring the value of everything down.”
@Ms_Thresha and _@KingNeek are undoubtedly alluding to a spate of songs past and present where rappers uplift European houses with catchy tunes. The unofficial video for Migos’s ‘Versace, Versace‘ song featuring Drake, Meek Mill, and Tyga has received 1.5 million views on Youtube, and innumerable social media and pop culture shout outs. Soulja Boy’s 2009 hit ‘Gucci Bandana’ has garnered upwards of 6.5 million views on the popular video sharing platform.
But is this bad news for brands? @SuzytheGlamazon fired back, “Nicki Minaj has always worn Versace since the beginning of her career. Lil Kim and Biggie used to wear Versace heavy. I don’t know why everyone makes a big deal over rappers endorsing their favorite brands.” @DrRedFoxx offered the final thought on the pic, saying, “Actually, Versace isn’t having any sales. They are still just as expensive. People interested in reaching that level of “success” will STILL buy the brand. If anything it has been been free advertising.”
I tend to agree with the latter part of the group. Brands from Givenchy to Céline to Versace have rappers to thank for a part of their success and household name status. Sure, these houses have exceptional standards of quality and have been rocking with core customers for years. But now they benefit from a new demographic who will snatch up everything from overpriced t-shirts to button downs, sunglasses, and sneakers. I mean, we all remember Versace’s 3 time appearance at this year’s BET Awards.
Do these notoriously exclusive, elitist brands like the free press? Do they want rappers in their clothes? Maybe not. But a rapper, as with any consumer, will like what he likes and buy what he wants. And what he likes, he will rap about.
If anything rap songs increase the value of brands. They make items more covetable, perhaps unwittingly raise prices, and drive the bottom line of houses who I’m sure don’t really mind the extra money. In some cases rappers play a vital part in brand revival. Yes, Riccardo Tisci is a creative genius, but let’s be honest: Givenchy wouldn’t be what it is today without Kanye and his crew snapping up every graphic tee and Madonna sweater in sight. I’m sure Hubert de Givenchy never saw that one coming.
And all press is good press, right?
What do you think?
