Though it seems like we haven’t heard much from Pharrell Williams in a while, the artist and living style icon has clearly been putting in work behind the scenes. Today, the “Happy” musician has announced that he is now co-owner of denim brand G-Star RAW.
The move doesn’t come without context: for the past two years the pair have collaborated on the RAW for Oceans denim line which features jeans made from recycled plastic. Utilizing a process created by Bionic Yarn (of which Pharrell is the creative director) the company turns discarded plastic bottles into thread which is then spun into jeans. The collection has presumably been doing well as each season it sees further iterations, expanding into shirts, coats and even flight suits. Now, the brand is pulling Williams aboard to help across the whole company.
The announcement comes within a month of Pharrell buying back into the Billionaire Boys Club that he founded with Nigo in 2005. According to reports, Williams bought 50% of the company back from Iconic Brands Group. For Iconix, the move allows the company to focus where they can make money faster as they are in $300 million in debt as of June. Expect the company to expand in product categories, possibly retail space and in licensing opportunities.
There’s much praise to be sung when style and function combine! As temps continue to dip in NYC, take the opportunity to add an additional layer of warmth to your life with today’s Bomb Product of the Day, $95 Duckie Confetti‘s Bejeweled Ear Muffs:
Custom designed, these statement fashion accessories are embellished with crystals and fox fur. All the way HOT!
Hey Bombers and Bombshells! Today for Bombshell of the Day, we’ve got J. Shan’Trice from Dallas:To describe her style, she mentioned, “ I like to add a subtle flair to “matchy” clothing with bold accessories, stand out pieces, and tons of personality!”Let’s check out the photos she submitted:
Definitely so! I love your choices of color and varied accessories that make that final POP in an outfit! Follow the model on her IG@modeljshantrice. What do you guys think of her style?
Fashion Bombshell of the Day is a feature showcasing the singular style of Fashion Bomb Readers. Send your name, location, a description of your style, and 5-10 clear, unfiltered, head-to-toe pictures of 5-10 different outfits (no collages) to Bombshell@FashionBombDaily.com. Images submitted will be featured on Facebook, Instagram, Twitter, or any of our social media platforms. Comments can be harsh, so bring your A game! Please be advised: once published, pictures will not be removed or taken down.