“Power” and “creative influence” at Vogue are synonymous with “Anna Wintour,” “Andre Leon Talley, and “Candy Pratts Price.” If you’re asking yourself, “Who is Candy Pratts Price?“, she’s only the Executive Fashion Director of Style.com and, unbeknownst to many, also a proud Latina!


Pratts Price’s name is quite familiar to people in the industry but outside of it, not many people know that fashion’s top publication is powered in part by a woman of color. After spending eight years as Vogue‘s highly regarded Fashion Director of Accessories, Pratts Price assumed the creative helm of Style.com, where she’s helped turn the magazine’s once lukewarm online portal into the hottest fashion destination on the Web (aside from us of course, ;-). Her resume is a Fashion Ivy League showcase, with stints such as Fashion Director at Harper’s Bazaar, VP and Creative Director at Ralph Lauren, and Creative Director of the VH1/Vogue Fashion Awards behind her.


As Latina magazine mentions in its profile of Pratts Price, it might be difficult to picture this formidable high-fashion authority “as a young girl eating pork chops and arroz con pollo in a crowded Manhattan apartment” yet she openly credits her Puerto Rican roots with instilling her passion for fashion, the influence of which you can note in her flair for the sexy and dramatic in her personal style!


The affect of her Latino roots isn’t limited to just her fashions. Professionally and in the community, whether it’s her recent “Latin Beat” guide to summer style or support of El Museo del Barrio, the Washington Heights native and FIT graduate seems to not have lost her sense of self or heritage in the maelstrom of the fashion biz. A champion of Latino designers such as Narciso Rodriguez, Francisco Costa, and Oscar de la Renta, she’s also the recipient of CFDA’s Eugenia Sheppard Award for excellence in journalism and author of the recent style tome American Fashion Accessories. I think we’ve found a new Bombshell to emulate, no?


If you dig Candy’s flair for bold colors, statement necklaces, and rich textures, channel her sultry-chic style with these pieces!And learn more about how to dress like a fashion editor here!

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One thought on “Who Is: Candy Pratts Price”

  1. Great Post! She’s fabulous, and I kind of like she’s under the radar running ish!

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