In honor of pride month, Nike’s #BeTrue collection released a new video supporting unity amongst LQBTQ athletes. Leiomy Maldonado, dubbed the “Wonder Woman of Vogue” appears in the newest video voguing along with other dancers.
This is the second time Nike has cast a transgender in a campaign video, and the first time the brand has cast a trans woman of color. Leiomy Maldonado’s campaign is apart of Nike’s larger #Equality initiative. Other ads include plus size women and female athletes in hijabs.
In the 60 second video, Maldonado offers encouragement, saying, “Hey Lei, What did you do to make a mark on this world? Which mountains did you climb?“
Laverne Cox shared the video to her Instagram and said, “The girls are doing big things, trans folks are stepping forward with talent, vision, and determination and I love you all.”
Kudos to Nike for their #BeTrue campaign and for all of the barriers they are breaking for athletes.
What do you think?
“My versatile style is a mix of chic and street style.”
“I love adding bold statement items to simple fits. Whether it’s a bright color, loud print or exaggerated outerwear piece, I always need that stand out item to complete an outfit.”
Her flattering body-con style frock features a zip at centre back and at the bottom of skirt with a supportive lined bra cup.
