Another fête at Cannes! Stars flocked to DeGrisogono’s ‘Love On The Rocks’ party in flirty accents, statement-making dresses, mini-length frocks, and low-cut necklines.
Let’s get into the celebration’s ensembles!
Rita Ora was daring in a navy ruffle off-the-shoulder Ulyana Sergeenko Couture dress with sheer sleeves, a mini length, and low-cut square neckline. Hot!
Hailey Baldwin sizzled in an embellished Roberto Cavalli Couture dress with a curve-hugging fit. This was fab.
Maria Borges was a vision in a strapless embellished Georges Hobeika gown. She’s stunning!
Cindy Bruna smoldered in a black draped, Redemption tuxedo-inspired piece with a thigh-high slit. Gorgeous, no?
Swedish-Thai model Praya Lundberg shimmered and sparkled in a silver fringe Galia Lahav design. So beautiful!
Elsa Hosk stunned in a sheer embellished Alberta Ferretti cape gown. I can’t get enough of this dress.
Sara Sampaio was a blue dream in an ethereal Elie Saab Couture look with a sheer bodice.
Jessie J kept it simple yet sexy in a $1,150 Hamel Black Cutout Gown. Nice to see her back in action!
Tina Kunakey fluffed her gorgeous ‘fro in a floral print Blumarine dress. I’ve loved seeing her werk it at Cannes!
She writes, “ I consider myself to have an Edgy & eclectic style with a timeless appeal.”
” My fashion goal is to always have on a staple item, & it’s up to me to make it trendy now…”
“…Or create a look that will turn heads 10 years from now that has inspired another fashionista to recreate the look.”
More here:
You’re gorgeous!
See more on IG @WorldSuberModel.
What do you think?
Fashion Bombshell of the Day is a feature showcasing the singular style of Fashion Bomb Readers. Send your name, location, a description of your style, and 5-10 clear, unfiltered, head-to-toe pictures of 5-10 different outfits (no collages) to Bombshell@FashionBombDaily.com. Images submitted will be featured on Facebook, Instagram, Twitter, or any of our social media platforms. Comments can be harsh, so bring your A game! Please be advised: once published, pictures will not be removed or taken down.
If a picture is worth a thousand words, a moving picture will multiply that value by a factor of ten. There is no better tool for demonstrating complex procedures than video. Viewers can watch a clip all the way through to get an overall understanding, then pause and go back to focus on steps they didn’t quite understand. This capability makes using video tutorials to sell makeup online particularly effective.
Know Your Customer
Before you start making them though, you should take some time to get to know your audience. When you’re talking to teens who are just starting out in the world of cosmetics, you’ll need to explain things in a bit more detail, while keeping your videos colorful, fun and briskly paced. Conversely, when you’re marketing to a more mature woman you’ll achieve more success with a more conservative approach. Similarly, the models you feature should be reflective of your key demographic. It’s hard to convince younger women your product is for them if you’re showing them people who look like their moms. Similarly, if you want an older woman to take your product seriously, featuring a teenager will have little resonance.
Before and After Shots
Once of the most effective tools to include when producing video tutorials to sell makeup online is the before and after shot. Opening each training clip with these two perspectives is a good way to get viewers engaged. Remember, we’re living in an age of instant gratification. When you show the viewer the ultimate result first, they’ll be intrigued to learn how to get there. With that said, anything over three minutes is going to start feeling long, so make sure you break the procedure down into steps capable of being demonstrated in three minutes or less.
Manufacturer Produced Videos
Most of the larger cosmetics companies like Luvo Store have demonstration videos. These are generally high quality and well produced, so they’re a good way to introduce video to your site. However, they are also usually very slickly produced, so they may not have the same resonance as one of the methods discussed below. Still, they can be an effective starting point while you ramp up a collection of more organic clips.
Partner With Key Influencers
If your budget is tight and you can’t afford to produce your own videos, scour YouTube for good ones covering the products you carry by key influencers who fit your demographic. Offer to partner with their producers to promote their videos on your site. This will drive more traffic to their productions, which will translate to greater interest for them on YouTube. This strategy has the added advantage of drawing their followers to your site, which gives you instant credibility with their audiences.
Solicit Quality User Videos
Every marketing course emphasizes the value of word-of-mouth advertising. User-produced videos are perfectly suited to accomplishing this. If you curate carefully, you can get clips that look homemade enough to have credibility, but are also produced well enough to communicate effectively. You can hold weekly contests on your site for the best “Tips & Tricks” videos and give the winners a gift certificate or some other valuable incentive.
Whatever method you choose to use video tutorials to sell makeup online, the most important thing is for your customer to see herself reflected in your choices. Remember, the main goal of makeup is to help the user feel better about her appearance. Anything you do to make your videos support this will add to their effectiveness.
So our Dsquared2 LA party was a hit! So much so, that the brand decided to partner with Fashion Bomb Daily yet again for an East Coast Edition:
Join me and some of the flyest Bombshells in New York City on Wednesday, May 24th from 6-9pm for the ultimate shopping party at DSquared2’s Soho flagship at 166 Spring Street.
There will be Belaire champagne, hors d’oeuvres, and a popping VIP discount.
Only serious shoppers need apply! RSVP at DSquared2FBD.eventbrite.com.
Catch footage from our last event here:
So we’re starting to unleash some of our fabulous videos and interviews! Our first is a Fashion Bomb 101 Hair How To presented by Dare to Have Hair!
One of the most popular summer styles is a Half Up Half Down with an unexpected flourish. If you want to know how to achieve the style yourself, hairstylist Sammy Lacombe shows you how below:
Former First Lady Michelle Obama enjoyed dinner with her husband and former President Barack Obama at Osteria Francescana in Italy while wearing a Zero + Maria Cornejo $895 Nola top and $795 Eda pants.
The top and pants are both made of woven twill material. The top gathers at the waist and the wide leg pants feature front pockets.
Our former First Lady is looking so relaxed these days! It’s only right she picks a casual outfit to match her current vibe, right? Love it! Would you splurge on this look?
