Fashion Bombshell of the Day: Mernette from St. Lucia

Happy Monday Bombshells and Bombers. What a perfect way to start off the week with today’s Bombshell Mernette @mernanie from St. Lucia! Check her out below!

 Mernette writes, “My style is sartorial with a mix of girly glam.”

I tend to prefer neutrals but I throw in brights and color to switch it up every now and then ,” she states.

To check out more of today’s Bombshell Mernette from St. Lucia style go to her instagram @mernanie ! Comment below and tell us which look is your fav!

Fashion Bombshell of the Day is a feature showcasing the singular style of Fashion Bomb Readers. Send your name, location, a description of your style, and 5-10 clear, unfiltered, head-to-toe pictures of 5-10 different outfits (no collages) to Bombshell@FashionBombDaily.com. Images submitted will be featured on Facebook, Instagram, Twitter, or any of our social media platforms. Comments can be harsh, so bring your A game! Please be advised: once published, pictures will not be removed or taken down.

Found: Kenya Moore’s Real Housewives After Show Rachel Comey Hot Pink Off the Shoulder Dress

You ask, we answer! Anonymous writes, “Could you tell me where her dress is from?”

Kenya Moore was pretty in a pink $825 Rachel Comey Asti Sequin off the Shoulder Dress:

Lucky you, it’s now on sale at Saks for $250. Get yours here.

What do you think? Hot! or Hmm..?

Sunday Movie Night Must Watch: Self Made, Madam C.J. Walker’s Movie on Netflix+ Lessons Learned on Marketing and Entrepreneurship

Stuck inside? Be sure to check out Self Made, a 4 part movie on Netflix about the first female millionaire, Madam C.J. Walker:

While I knew that Madam C.J. Walker built her haircare empire and made millions, I didn’t know that she had a consistent adversary, Addie Munroe, who tried to tear her down at every step, nor that her husband cheated on her with one of her top salesgirls, nor that her daughter (played in the movie by Tiffany Haddish) was gay. All the tidbits you wouldn’t find in a Wikipedia write up were in this movie!

Entrepreneurs, female entrepreneurs, and black female entrepreneurs in particular will find so much to relate to in her story. In the end, all we see are Madam Walker’s accolades, with no idea of all the setbacks she experienced. What was clear from the movie was that Walker was strong minded, tenacious, and faithful.

Another great lesson from this movie is the importance of marketing. Even though we found out in the end that Walker stole her initial hair growth recipe from Addie Munroe, Madam Walker was one of the best marketers of her day. She was able to take the same product created by one of her rivals, but build it up and promote it to the point where it not only created her a fortune, but she also took credit for it.

In addition, Madam Walker knew the importance of marketing and story telling for posterity. While doing my own research, I discovered that Walker’s adversary, Addie Munroe (real name Annie Malone) was just as successful as Walker, making millions with her original ‘hair grower’ products. But while Walker stressed to her offspring to keep her name and story alive via books and stories, Malone died with no offspring to carry on her legacy. The movie revealed that Walker’s biological daughter was gay and uninterested in having children, so Walker adopted a young lady, who later went on to give birth to A’lelia Bundles, who carries the name of Walker’s daughter and also wrote the book the movie is based on.

Entrepreneurs, take note! Marketing is key to keeping your legacy alive for generations to come. SEO, PPC, press release distribution, social media marketing are examples of the most popular marketing strategies. For example, you can hire the best press release service to distribute your content to many publications and let people all over the world know your brands.

Shop Madam C.J. Walker’s products below:

If you saw it, what did you think?

Images: Netflix

Beauty Tips To Hide Dark Circles and Wrinkles

As the years fly by, we can’t help but take note of the little details that provide an outer coating to show the world that yes, we are certainly getting older. It can be a bit daunting, and you have to admit that it can really get you down sometimes when you look in the mirror to find that your once youthful face is starting to develop fine links and dark circles under your eyes. The good news is that there are ways for you to hide and take care of both.

Read on to discover some beauty tips that will help you create a natural look while hiding wrinkles and dark circles.

Moisturize

The skin needs moisture to maintain its texture and health, and as we get older, we tend to lose elasticity in our skin. This is why when you find that you begin to develop wrinkles and dark circles, this is also a sure sign that your skin needs hydration and moisture. So the first thing you need to do is drink a lot of water and fresh juices. Another important factor that you need to implement is to have the right moisturizer.

People who swear by the Korean skin routine, which is an intensive skincare regimen, find that Korean wrinkle and dark circle creams are the most effective. If you have a look at this review, you’ll get a better insight into what kind of moisturizer would work best for your dark circles and wrinkles. It’s important that you get one that is suitable for your skin type so that it does the job right and so that you can see proper results effectively. 

Consider an organic eye cream, to target the fine lines and wrinkles as well as the pigmentation issues around the eyes. Eye creams are specifically formulated to be more nourishing than regular moisturizers to help the area around the eyes, as these areas are known to have the thinnest skin. Generally, organic or natural eye creams also leave out toxic ingredients that have the potential to harm the skin.

Get The Right, Light Foundation

Before you put on any kind of makeup, it’s important that you have the correct foundation. It’s different when you start getting wrinkles and dark circles, because not only do you need proper coverage, but you need a foundation that isn’t too thick. This may seem tricky, but you’ll find that there are many foundations available now that are light, allowing your skin to breathe while also providing sufficient coverage for your dark circles. If the foundation is too thick, then this will only accentuate and highlight the wrinkles. Another important thing to keep in mind is to stay away from powder because this too only makes the wrinkles stand out. You want the foundation to be as light as possible so that it makes it easier to cover the wrinkles in a way that makes it look natural. 

 

Apply Make-up Differently

When you have dark circles and wrinkles, you have to approach applying makeup in a completely different manner so that you can hide them effectively while still making it look natural, and giving your appearance that boosts that you love so much. For example, you might feel drawn to putting on false eyelashes to give you a more youthful look, but the truth is, false eyelashes are heavy and will draw attention to your eyelids, and this is something you don’t want to do when you have dark circles and wrinkles. Instead, stick to using a curler and a strong mascara to give it a more natural look and not put too much weight on your eyelids. Find yourself a decent concealer to ensure that the dark circles are covered well without having to pile on the layers because this will only make the wrinkles by the side of your eyes stand out. There are ways to apply orange or green concealer before adding the natural tone which offers even more coverage if the dark circles are tough to cover using only concealer. Remember that you want to go for a more natural look on your face now so that there is a toned and smooth look in general. This is guaranteed to keep the coverage of dark circles and wrinkles looking more natural.

The fact of the matter is, we’re going to have to confront dark circles and wrinkles at one point or another in our lives. The good news is that after taking the tips mentioned into account, you won’t have to worry when you finally get them. There are plenty of ways to do damage control to keep the wrinkles and circles at bay by sticking to a proper skin regimen, moisturizing and hydrating. As for the coverage itself, you just need to make sure that you get the right kind of makeup for your skin type and also understand which colors and consistency work best to give you that overall natural, wrinkle and circle free look!

Lounge in Style in Baby Phat Velour Tracksuits as worn by Claire Sulmers and Kimora Lee Simmons+ Get 40% off With Special Code

Lounge in style with Baby Phat velour track suits:

Yes, the brand’s signature set is back, this time in fun colors like beige, purple, and black velour.

I’ll admit, I’ve been living in mind! Just a few size notes, I am wearing a size large, but regardless of your size, the top is cropped!

At any rate, the full set is normally $150, but you can get 40% off site wide at BabyPhat.com using the code WERKFROMHOME.

WERK! And shop at BabyPhat.com.

Which color is your style?

Images: @beezshotme / @BabyPhat

FashionBombDailyShop.com Bundle: Get this Sequin Top and Jeans and Get a Bomb Box!

Introducing our first bundle and the bomb box! Purchase this sequin shirt and distressed jeans combo, and receive the items + a box chock full of fabulous goodies.

Limited quantities available! Get yours here today!

Vote for Fashion Bombshell of the Week: Will it be Lesang from Johannesburg, Courtney from Michigan or Brittany from California?

Opening the week was Lesang from Johannesburg! Lesang writes, ” I love all things beautiful! Style is not necessarily what you wear but style is personality, your personality is shown through how you present yourself, style is a soul thing, it cannot be learnt or acquired, it’s innate!” Check her out below.

Next we had Courtney from Michigan. Courtney is a self made millionaire. Owner and founder of The Mane Choice hair products, curator of The Bawse Conference and so much more, Courtney is a force to be reckoned with!

Closing the week is Brittany from California. Brittany writes, “My name is Brittany I live in Los Angeles, Ca. My style is Sustainable Sporty Glam! I rework & up cycle sportswear into feminine & fun fashion statements. My aesthetic …”stunt for the gram”! I have a passion for sustainability which means I’m committed to doing my part in minimizing fashion waste and taking something old and making it new again. “

Now we want to hear from you! Which bombshell blew you away? Vote below.

Fashion Bombshell and Bomber of the Day is a feature that showcases the style and flair of Fashion Bomb readers. Please send 5-10 clear, head-to-toe pictures along with your name, city, and a description of your style. Please keep file size low. Please do not submit pictures in collages or tagged with watermarks, website urls, or text. We do not accept modeling pictures, beauty shots, or anything mildly pornographic. You must be at least 18-years-old to participate. By submitting, pictures become property of The Fashion Bomb, LLC, and may be used on Twitter, Facebook, and Promotional Materials. Please note that submitting does not make the site obligated to review or write about your style, it will be under our discretion whether or not we publish or take down your pictures

Brand You Should Know: Somewhere Jugn + An Interview with Designer Deschell Clifton, “I Sold 200 T-Shirts in a Month and Knew I Had a Great Idea. I Got THE JUG.”

Happy Friday, folks!

It looks like New York city will be on lockdown, but we’ll still be pumping out content here at FBD! Today, I wanted to introduce you to Somewhere Jugn, a line of urban streetwear luxury created by California Native BooBagzbe:

BooBagzbe started the brand in 2008 just with the name, “Somewhere Jugn,” an observation a Chicago based friend made after spying BooBagzbe always on the scene, hustling aka Jugn. The clothing line launched two years later, after friends kept asking the man about town for merchandise. After selling 200 t-shirts in one month, BooBagzbe knew that he had a great business concept, and he decided to pursue it seriously.

He says, “The name came from getting money, just traveling. Either way it goes, everybody is Somewhere Jugn, you have to get money to pay your bills. So Everybody Jugn. It’s really a culture that people can see. I’m just bringing it to life.

Since BooBagzbe launched his brand, it has been embraced by influencers and celebs like Offset and many more.

While the Somewhere Jugn brand now experiences success, the road wasn’t always easy. BooBagzbe confesses, “The challenges are finding a good manufacturer and people who take you as seriously as you do. It’s just like music, you can get robbed in this game. You can pay for a service and not get what you’re looking for.

He continues, “”You gotta keep moving. Sometimes that will make you want to quit doing what you’re doing. I’ve lost $15-$20,000 but you gotta think, there are other people who have lost more. You can’t really be scared. What you’re worth now, it will quadruple because you already know what you have to do, what you’re aiming for, and what not to do. Everybody will make mistakes. You can’t just come in and think there won’t be mistakes. Everyone will take a loss, it’s a part of the game. If you can’t understand taking losses, you just need to go work for someone one else and wait for your check to come.” Alright!

See more on Instagram @SomewhereJugn and shop at SomeWhereJugn.com.

What do you think?

How Tech Is Reshaping the Fashion Industry

For the last decade, the fashion industry has evolved significantly, and the online market alone is projected to reach over $1 billion value by 2030. And for e-commerce by 2022, it will constitute 36 percent of all fashion sales. With the release of new devices every day, that has opened many doors for customer engagement. As technology touches on various fields in the enhancement of a speedy way of doing things and efficiency, fashion has greatly benefited through the new tech revolution affecting everyone globally via personalization. Fashion enthusiasts can today capture brands such as Fendi new releases using multiple devices at the comfort of your home.

The more Artificial Intelligence (AI) translates to more success of fashion retailers and easily helps to reach out to their consumers. Many changes have been experienced in the fashion world through the increase of a better tech approach daily. Let’s see how technology is helping to transform the fashion industry.

Technology is Automating the Fashion Industry

From reputable fashion brands to startups are taking advantage of the technology to understand their customers than ever before better. The more sophisticated things get, AI will redefine brands’ approach to development and product design, focusing on how to predict what customers would like to see next.

Instant Gratification

After the Second World War, the fashion industry has been categorized into seasons spring, winter, autumn and summer lines debut on runways. The four seasons are broken in this style to allow brands to take time to gauge their consumers and retail interest. When fashion brands are at the introduction stage, and new releases are put on shelves, brands can assess the demand to manufacture the right amount of apparel for the season. 

Major brands are now capitalizing on the speedy process of fast fashion by making sure the clothes reach shelves immediately after the runway. Now many brands are thriving on agility and speed. Through technology, the brands are able to come up with a new design or trend and deploy their hyper-rapid design and supply chain systems for quicker market release of the new product. 

The quick manufacturing process allows fast fashion brands to beat traditional labels when it comes to marketing. The speedy process has prevented counterfeit garments and accessories appearing on shelves after runways before the originals are released.  The near real-time ability to push trending fashion on shelves early allows the fashion brands to consider coming up with a better approach on how to cater to the preference of smaller, additional targeted segments of consumers. 

Sustainability

As the brands get more involved in the concept of fast fashion, they are shying away from the negatives fast fashion brings on board. Now consumers are slowly taking the clock back for slow fashion ideas, which pays attention to sustainable materials, transparent process, manufacturing and ethical labour. According to a research carried by Lyst search engine in 2018, there was an increase of 47 percent of consumers leaning more on products that have ethical and style qualifications. The sustainability concern is prominent among the young generations. The millennials who are about 83 percent in the US are looking for brands that consider environmental factors according to the Conference Board Global Consumer Confidence Survey. 

The study also shows that 75 percent are ready to change their consumption habits for sustainable products that add value. The new startup fashion brands that are aligning themselves in this sense will reap big. Consumers are nowadays focusing on a brand that not only provides them with what they want with speed but also cares about the sustainability of the products. Brands such as Allbirds has taken the challenge positively and is coming up with durable shoes designed from eucalyptus leaves. 

Now many brands have embraced the slow fashion movement, and the rise of a fast-fashion model and social media are continuing to play a big role in transforming the fashion industry. 

Rapid Iteration and Production

Through the use of technology in the fashion industry, the new startup brands are finding it easy to join the industry as the starting costs have significantly gone down. For instance, Etsy has made it easy for everyone to start their online shop and build a customer base. The costs that used to kill young brands are no longer an issue as the decrease makes it feasible for them to produce small runs of products at a realistic margin. 

High-end brands are also evolving how they approach the market to better position themselves and compete with fast-fashion retailers. A great example is the Tommy Hilfiger brand that had to overhaul the entire system and shorten the process from 18 months to 6 months of production. Technology has enhanced this speedy process, and now other brands are joining the likes of Tommy Hilfiger to target their consumers better and sell products fast.

Conclusion

The fashion industry is more advanced and scaling to higher heights due to technology. From manufacturers, designers, stylists, retailers and consumers are connected by technology. Through automation, many roles are going to be replaced as the sophistication process continues to get better each day. The technology effect will keep changing things and systems in the fashion industry, plus how the role of a designer to brand shifts get.

We’ve Got Time: 5+ Things Celebs Like Cardi B, Ciara, and More are Doing to Stay Entertained During the Corona Virus Quarantine

As the days go by, the threat of the Corona Virus taking over our cities and consuming our lives continues to mount, and authorities are urging everyone to stay inside and only leave their homes for necessary runs to the grocery store or the doctor. Events have been canceled and our lives are on pause until further notice.

While I’ve continued to work, testing out beauty products and creating content for brands like Kreyol Essence, Lovely Bright Smile, and more…

… it seems our favorite celebs are oscillating between being scared out of their minds or just having fun!

Behold five + things some of our faves are doing in the latter category to pass the time.

  1. Playing Games. Or Running Into Them.

Cardi B recently posted a video of her running into a Jumbo Jenga board, while Claudia Schiffer played backgammon wearing Etro Spring 2020.

Whether you’re playing a board game or break dancing on one, both are fine options to keep spirits high.

2. Turning Up on Tik Tok

Tik Tok is an app full of fun dance challenges–fun for the whole fam as Ciara and her crew displayed. This app is perfect for large families, especially those with kids, who want to have fun. Nene Leakes and her family also did the “Baby Come Give Me Something” challenge.

Fun for babies to the mature, and everyone in between!

3. Producing Corona Virus Songs

Comedian Lala Milan Created a song called F*ck the Corona. We couldn’t agree more.

4. Doing Beauty Tutorials

Need to do a video conference with your coworkers? Make sure your face is beat in a flash with The Lip Bar’s Fast Face kit, as displayed by the company’s owner Melissa Butler. Get a full face in 7 minutes using 6 products. Bomb! Being quarantined doesn’t mean you can’t be cute for those video chats!

5. Working Out

Jeanie Mai is still hitting the gym–in her living room–maintaining her ab status with a waist trainer by What Waist.

Others have been cooking up a storm and eating through two weeks worth of snacks in one day (ahem, me. Reenactment below from @ThisIsJessicaRose).

As for me, as I mentioned, I work from home, so this time is just like normal, minus the social outings. I’ve been keeping busy by working out (jumping rope is a great at home work out), watching many fashion documentaries (this list needs to be updated), planning for the Fabys and our fall events line up, adding new items to FashionBombDailyShop.com and creating content!

I refuse to let this situation dampen my spirits–I am making the most of it as many of our celeb friends are displaying.

We encourage you to do the same and try to look at this as an extended staycation. Catch up on sleep, call your parents, try out those beauty products you’ve always wanted to try, or watch New Releases.

GOD willing, the world will get back to normal soon. And when it does, we will have an even greater appreciation for each other and for the beauty of LIFE. And if this doesn’t encourage you to tackle those big items on your bucket list with the realization that Life Is Not Promised, I don’t know what will.

Love & Light,

To have me create content for your brand or to have your brand written up for a feature on FashionBombDaily.com, email Book@ClaireSulmers.com

*While the purpose of this website is to uplift and entertain, we do realize the financial strain this has caused many (it has adversely impacted us as well). For those who need groceries, we have partnered with bag brand Silver & Riley to give to those in need. Read more here.