Small Fashion Business Making It Big Online

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With no signs of the global pandemic coming to an end, most businesses are taking a hit, including the fashion industry. As retail stores have been padlocked and demand has nosedived, small apparel businesses are being forced to make a substantial pivot in their marketing and supply chain. Enter the glorious world of online marketing! 

In these trying times, fashion brands have had to switch to making a more prominent online presence. Several name brands spend billions every year on online marketing to keep their customers engaged. The up-and-coming fashion businesses, though, are taking a hard hit as they can’t pay such big bucks on their digital identity. If you are a small fashion business, here are a few tried and tested strategies to make it big online! 

Your Website Is the Goose That Lays Golden Eggs

The retail therapy experience may have changed, but that does not mean people have stopped shopping altogether! Your potential customers are equipped with the power of online shopping and some free time on their hands, which is why small businesses must invest in building a stellar website.

Your products are the lifeline behind your brand, make sure they are photographed well. You need your products to look as good as they do in real life, which may require some professional retouching. Hiring a photographer may seem like an unnecessary expenditure but may be worth its weight in gold. The next step is to strategically place these pictures so that they are easy to navigate and follow a specific theme. 

Your buyers may be wary about entering their card details if your website looks shady or unprofessional. Use your website thoroughly and look at it from a potential customer’s eyes to identify glitches and get it up and running smoothly!  

The Power of Social Media 

At times like these, when people are confined to their homes and glued to their mobile phones, small businesses need to make a strong social media presence. Using such platforms, you can easily showcase your apparel and market your brand. Your fashion brand must have active accounts on Instagram, Facebook, Twitter, and YouTube to create constant exposure.  

With the right content, you will be able to build a following on your accounts, eventually leading to sales. You can also closely monitor your customer’s preferences to help you plan for your future stock. 

Content Marketing is Social Currency

Just having an active social media account is not enough for a small brand struggling to survive during these hard times. The clothing market is exceptionally competitive, to say the least, and several new brands have been emerging every single day. To get your brand to stand out from so many other brands like yours is a challenge. 

We are what we share, and the content we put out for our potential customers helps build our brand identity. How your customers perceive you can make the difference between a ‘nice and affordable’ brand and a ‘fashionable and in vogue’ brand. 

Most successful fashion brands focus on creating content that is tailor-made for their potential customers. Small businesses can take a page out of their book and invest their time creating content that revolves around the fashion industry. Some examples include creating style guides, collaborating with influencers, and chic photoshoots.  

The Importance of Paid Social Media Advertisements for Small Brands 

The concept of paid online marketing is not a new one. Several fashion brands have successfully transformed their brand into a billion-dollar business by opting for paid social media advertisements. Big brands often allot a specific budget towards paid ads and hire marketing firms to attractively advertise their products. While doing so may not be feasible for smaller brands, it would be beneficial for them to identify their niche and target paid ads towards the select group. This could require a modest budget and help your brand gain some momentum. 

Use your creativity as a fashionista to create engaging content and marketing material to build your brand from the ground up. Some fashion brands even rely on online design tools like Smilebox to curate an attention-grabbing advertisement that makes users want to click on the ad. Put yourself in your customer’s shoes to create content that other fashion-forward shoppers would love. 

Perilous times like these can test your brand’s strength and perseverance. By investing in online marketing strategies, you can gain massive brand recognition and pave the way for a brighter future. 

Kinyatta E. Gray of FlightsInStilettos Releases Glam Girl Beach Towel Collection

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Happy Saturday, Bombshells! Today I wanted to introduce you to a Bombshell and a brand you should know!

Today’s feature goes to Kinyatta E. Gray, a three-time author (30 Days: Surviving The Trauma And Unexpected Loss of a Single Parent As An Only Child, Passing As Straight, and From Section 8 To C.E.O. A Novel Based on Real-Life Events) and the CEO behind the brand FlightsInStilettos (FlightsInStilettos.com).

This summer, Kinyatta added ‘designer’ to her resume with the release of FlightsInStilettos latest 2020 Glam Girl Beach Towel Collection (the second beach towel collection for the brand).

The towels feature beautiful images of women, relaxing on the beach, in bold colored bikinis and one piece swimsuits. According to her website, , “With her fun beach towel brand, she’s calling for diversity in travel/leisure and making an impact by exposing why representation matters, and the lack of Black images in travel. “


This would be a great brand to support on National Beach Day on August 30th!

See more and purchase at FlightsinStilettos.com.

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LeToya Luckett Poses at her Virtual Baby Shower in a Jungle Print Ruffle Dress by Fuzzi and Shares Maternity Photos Wearing Pink and Red Georgina dress by Mestiza and More

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Letoya Luckett-Walker looked lovely as she took to Instagram for a virtual baby shower. During the celebration of her unborn son baby Walker, Letoya rocked a $595 jungle-print mock-necked ruffle dress by Fuzzi. The dress fell just below the knee and featured an array of colors such as green red yellow and black.

The dress was paired with $37 handmade “Luna” earrings by Taylor Nikole.

For her maternity photos, Letoya glowed as she wore a $626 red and pink floral print “Georgina” gown by Mestiza which is currently sold out. The powder pink hat and matching earring set this look off, as she posed on a white staircase shoe-less.

She also wore a “burnt-orange” colored caftan by Kim O x J.Bolin paired with a brown hat and large hoop earrings.

She was styled by J. Bolin and shot by Marcus Owens. I love the non traditional styling of this maternity shoot. Its very different from the usual chiffon and tulle dresses worn by expecting moms.

What do you think?

Best Womens Headbands in Fun and Fresh Styles

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Sometimes it can be a real effort to freshen up your look. Sticking to the same hairstyle day in and out can be practical and a time saver, however sometimes it’s fun to step outside your comfort zone and try something new. But where to start? Well, we think that headbands can be the perfect starting point. They suit any face shape and come in such a fun variety of shapes, colours and styles as seen below. 

Hoo-Rag Headbands

These Hoo-Rag headbands are one of our first options when wanting to change up your look. Their headbands are not only suitable for everyday general wear, but can do double time for getting sweaty during your workout session with their excellent moisture wicking technology. Hoo-Rag also offers a wide range of colours, patterns and prints which we love, giving you plenty of choice.

Gorman Shadows Headband

This next product was one we couldn’t go past without mentioning. Gorman is renowned for their beautiful and colourful styles and this headband will bring a breath of fresh air to your style. Sometimes you just can’t say no to a pop of bold colour, so try a nice neat ponytail or a poofy ballerina bun and this headband will really finish off your look.

H&M 2 Pack Scarves/Headbands

H&M always come to the rescue for our accessory needs when it comes to affordability and style. These H&M scarf combo headbands hit the target of cost effectiveness and elegance, coming in packs of two. You can wear one and keep the other in your handbag for hair emergencies. These headbands are a must for any outfit when heading out. The soft silk will be gentle on your hair and help prevent tangles from occurring.

Anthropologie Bianca Twist Headband

Anthropologie has created this stylish and simple headband to help keep your hair from your face while keeping your style fresh. Their headbands are silky smooth and certainly come in some unique, pretty patterns. Popping with stylish embellishments and brimming with unique personality, we can’t not include this product in our top list. Pair this headband with acid washed jeans and a crop top. Maybe even some flip flops and you’ll be ready for those hot summer afternoons, basking in the sun.

Louvelle Seraphine Headband

This headband by Louvelle is perfect for those who prefer wide headbands without the hard shell to keep the shape. The stretch factor is perfect for big, untamed manes or for when we want to cover up our unwashed locks during our work out. The pattern reminds us of summer days spent on the sandy beach with sea salt tousled hair being pushed back by a soft and breathable headband.

Pretty Little Thing Emerald and Pearl Headband

Calling all emerald fans, Pretty Little Thing’s Emerald and Pearl headband is one of our favourite picks. Featuring emeralds, pearls and intricate gold detailing, this one is perfect for all the jewellery fans and can be worn both day and night.

The 7 Kinds of Leggings You Need to Ensure You’re Ready for Any Occasion

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Leggings are considered a closet staple for a reason. They’re versatile and comfy, making them suitable to wear with different outfits for all sorts of occasions. If you feel like you could use a few more pairs for their practicality and sartorial opportunities, here are the different kinds of leggings you might want to add to your wardrobe:

Casual Leggings

These will be your go-to for everyday wear, whether you’re going for casual elegance or a lazy-day ensemble. Ideally, you want these leggings to be durable and completely opaque so you can wear them to work, to dinner and drinks, or to head out to run some errands. Go for comfortable and breathable fabrics like those that can be found in a pair of high-quality cotton leggings so you don’t have to worry about feeling stifled throughout the day. When it comes to colors and designs, go for minimalist prints or solid neutral colors so you know these leggings can and will go with anything you wear. 

Workout Leggings

If you take your workouts seriously and prefer leggings as your choice of gym wear, you’ll need a pair or two that can offer you the support you need. It’s not enough to settle for leggings that are comfortable and stretchy. You need a pair that offers durability and flexibility as well.

That said, choose leggings made of Lycra and spandex blends. Not only do they feel weightless on your legs while you’re working out, but they also have odor-resistant qualities that can keep undesirable smells at bay.

Additionally, these types of leggings wick off moisture so you won’t end up soaking wet after an intense workout. You don’t have to settle for boring designs when it comes to your workout leggings, either. Cute gym clothes are always a great motivator, after all.

Shiny Leggings

If your signature style is about sparkle and pizzazz, you definitely need a pair of shiny leggings in your closet. They effortlessly give off an effervescent energy no matter what kind of outfit you’re wearing them with. You can rock them in the gym to show off your yoga poses or put them on for additional support as you carry out Tabata exercises.

If you’re not much of a gym person, you can pair these leggings with a nice top and a pair of heels or boots whenever you have plans to go out with your friends. Whether you choose a pair with a bit of sheen or full-on glitter, shiny leggings can always make any outfit more interesting and fun.

Dressy Leggings

If you often attend parties or formal events, deciding what to wear each time can be a huge hassle. But a formal outfit doesn’t always have to be made up of a dress and heels or a nice top and skirt. 

That said, having a go-to pair of dressy leggings can help you overcome outfit fatigue, especially if you tend to be in a rush. Indeed, you can easily construct and plan an outfit around them while still looking fabulous and appropriate for the occasion. So if you’re out of ensemble ideas, look more dressed up and formal by wearing velvet or faux leather leggings.

Printed Leggings

Make your leggings the attention-grabbing part of your whole outfit by getting a pair of printed leggings. The patterns can give you more possibilities when it comes to ensembles because you can wear your plain tops and simple shoes by themselves and still end up with an eye-catching ensemble. From small and minimalistic patterns to loud and colorful prints, you can revamp your whole wardrobe with several pairs of printed leggings.

Faux Leather Leggings

A pair of faux leather leggings combines stylishness and comfort into one package. They can make you look tough and fierce but can also polish your overall look. Given this versatility, you can easily wear them to different places and occasions. Faux leather leggings can be styled to look work-appropriate, laid-back, or even glam. It just takes the right top, accessories, and shoes to pull off any particular outfit you have in mind.

Jeggings

For individuals who may not be comfortable wearing leggings just yet, jeggings can become your new best friend. Because they look so similar to jeans, most people will hardly notice that you’re wearing leggings.

Additionally, leggings offer far more flexibility and comfort compared to jeans. And in most cases, the best way to wear leggings is to do so stealthily. In that regard, jeggings are also more appropriate to wear in public compared to other types of leggings.

Leggings might look like a drab piece of clothing to some, but the right color and styling can make them instantly look fab. Worn properly, you can stay comfy and on-trend with these versatile and stylish pieces of clothing. We hope that the tips mentioned above prove useful whenever you have to pick the right kind of leggings for any occasion.

Vote for Fashion Bombshell of the Week: Will it be Rachelle from Texas or Bella from Florida

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Each week we choose Fashion Bomb Daily readers to be awarded Fashion Bombshell of the Day and now is your chance to vote on who you think she be crowned Fashion Bombshell of the Week.

This week our 1st contender is Rachelle from Texas. She says, “My style is very becoming with an editorial fun flare. I like to be unpredictably innovative and timeless. My melanin is my favorite accessory!”

Next we have Bella from Florida. Bella is an entrepreneur looking to break into the fashion industry. Her style is sexy and modern

Both of these Bombshell’s style seems very different, but who would you rather go shopping with? Which Bombshell blew you away? Vote below.

Fashion Bombshell of the Day is a feature showcasing the singular style of Fashion Bomb Readers. Send your name, location, a description of your style, and 5-10 clear, unfiltered, head-to-toe pictures of 5-10 different outfits (no collages) to Bombshell@FashionBombDaily.com. Images submitted will be featured on Facebook, Instagram, Twitter, or any of our social media platforms. Comments can be harsh, so bring your A game! Please be advised: once published, pictures will not be removed or taken down.

Cardi B Stepped Out in a Dionne by Pink Printed T. Dionne Set, Hermes Birkin Bag, and Jessica Rich Heels!

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Earlier this week, Cardi B stepped out for a family dinner looking pretty-in-pink in her ensemble! Let’s get into her outfit details below:

Cardi B was spotted out in a Dionne by T. Dionne “Shortcake” set (sold out) matched with a Hermes Taurillon Clemence Birkin 30 Crevette (sold out) and Jessica Rich heels.


What say you?

Rookies Beware Of These Mistakes While Vaping

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Vaping isn’t rocket science, to begin with; however, it demands a bit of practice if one is a beginner. The vaping community has been growing strong over the last few years, all thanks to the power of the internet and its various tools. Vaping has become a favorite among youngsters when it comes to leisure activities. It is indeed a viable and good substitute for cigarettes; smokers are now enjoying vaping more than ever.

One can definitely get started with vaping if he/she feels like doing so. But once the decision has been made, it’s just a matter of buying the device and getting started with the basics. Vaping has a lot to offer when it comes to the number of devices, tricks, and flavors. People today share their experiences and whatnot on various platforms, social media sites, community pages, etc. vaping content can be seen at a number of places. 

Staying away from trouble: Mistakes to avoid

Just like everything else, vaping has its own set of rules as well. One has to follow them at all times in order to get the best experience out of his/her device. Mistakes always lead to the formation of better strategies and whatnot. However, repeating the same mistakes, again and again, such as not choosing 7 Daze e-liquid, can result in many bad experiences as well. The user definitely has to make sure that his/her vaping experience doesn’t get ruined by such mistakes.

As far as blunders are concerned, they can happen at any point in time. What might appear to be a puny mistake can definitely turn out to be a blunder if proper attention isn’t paid. Vaping is a leisure experience, and nobody wants to ruin it, getting prepped for a new experience is always a wonderful addition to the mix. However, forgetting the basics at the same time isn’t a good thing. To prevent this from ever taking place, here are a few major mistakes that beginners need to avoid in order to have an excellent vaping experience. 

  • Not keeping track of the e juice

The word flavor is a direct synonym for the e-juice present inside every vaping device’s e-liquid canister. It is what gives the user his/her desired vapor cloud after all the liquid passes through the coil, and vapors arise in the process. Since portable devices have smaller canisters, one has to be careful with the usage of the e-juice.

Furthermore, people also commit mistakes when they ignore the clear signs that tell them to stop for a refuel or change of canisters. This leaves them unaware of the empty situation.  

  • Not carrying the charger when needed 

Power is provided by the batteries present in the device itself. Now keeping an eye on the battery level is crucial as it always tells the amount of charge still left. A good maintenance cycle will always provide the user with longer battery life. 

Proper charging sessions are required to keep the device running as well. What use is a filled canister if the device isn’t charged and ready for usage? Therefore, people need to keep the battery charge in check at all times. 

  • Poor coil maintenance 

The coil is perhaps considered to be the heart of a vaping device. This is where the conversion process takes place. Hence, it becomes imperative for the user to take care of this section really well. 

Coils are made of materials such as nichrome and stainless steel, to name a few. Changing them at regular intervals makes sure that the vape cloud flow is smooth. Resistance numbers determine the life of a coil; if the resistance is very high, the coil might just burn up. If the resistance is very low, the coil might not even heat the e-juice properly.  

  • Choosing the worst device from the lineup 

The cheapest option isn’t always the best when it comes to vaping devices. Companies do their best while marketing their products at feasible rates. This becomes an eye-catching offer for many; however, a lot of companies also provide pretty bad products for the price tag as well.

The user should also keep an eye out for the device that has garnered positive reception from users. Survey data also helps a lot in determining the best product at times. That can definitely help as well.  

Splurge: Saweetie ‘s GQ Interview with Quavo $3,800 Valentino Peach Maxi Dress

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So many of you had questions about the dress Saweetie wore in her GQ interview with Quavo! Even though the interview took place mid July we are still getting inquiries–to this day!

 @_sweats_n_stilletossays, “I so need the deets on her dress ASAP.” @_rudegaalrenni adds, “Hello do you know where I could find saweeti’s dress the one she had on when she was doing the GQ interview with quavo I need it please and thank you” @shamarafunches adds, “Hellppppp!!! Can you tell me who this dress is by the Saweetie is wearing?” @ms.niaj says, “Heyy , do y’all know where her dress is from?” Saweetie wore a $8,900 Valentino SS20 RTW gown (now on sale for $4,450) in GQ’s “44 Questions” video with #Quavo.

Purchase at MyTheresa.com. Thoughts?

Fashion Bombshell of the Day: Bella from Florida

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Today, our Fashion Bombshell of the day Goes to Bella from South Florida, check her out below.

Bella is an entrepreneur looking to break into the fashion industry. Her style is sexy and modern.

I love the mixture of animal prints, pulling that off is not easy! What do you think of this bombshell’s style? Is she a contender for Fashion Bombshell of the Week?

Fashion Bombshell of the Day is a feature showcasing the singular style of Fashion Bomb Readers. Send your name, location, a description of your style, and 5-10 clear, unfiltered, head-to-toe pictures of 5-10 different outfits (no collages) to Bombshell@FashionBombDaily.com. Images submitted will be featured on Facebook, Instagram, Twitter, or any of our social media platforms. Comments can be harsh, so bring your A game! Please be advised: once published, pictures will not be removed or taken down.