Did you know that 96% of all the influencer marketing campaigns involve Instagram to achieve their business goals? With most businesses expanding online after the pandemic, influencer marketing has become one of the most sought-after career choices. If you are an influencer or planning to become one, then you ought to know what the future holds for you and the best way to gain knowledge about it is by looking at the demographics and other related statistics. So read on to learn more as we shed some light on some of the recent statistics related to Instagram and influencer marketing.

1. Time spent on the app

After engaging over 1.074 billion users across the globe in 2021, Instagram has become one of the most used social media apps, second only to Facebook. It won’t be wrong to say that this photo-sharing platform has become a favourite across generations with over 67% of Gen Z users, 57% of millennials, 38% of Gen X and 21% of Baby Boomers becoming part of the active Instagram community. The fact that an average user spends approximately half an hour scrolling through an Instagram feed every day, is a good reason for influencers to engage and promote their content among the masses. This can not only help them showcase their talent and thoughts to a larger audience without spending their hard-earned money on advertising and promotional campaigns.

2. Brands love influencers 

While you may love influencing simply for the sake of it, there comes a point when you reach a decent following and want to monetize your account. Instagram has proven to be one of the best platforms for influencer marketing as it allows you to do so in multiple formats without limiting your creativity. Current trends show that nearly 3 quarter of marketers plan on investing in influencer marketing to promote their brands or business as it not only provides genuine and organic growth but also allows them to connect with their customers at a deeper level. So be authentic and make sure you have a high engagement rate. You can even buy Instagram followers to grab some amazing brand deals, sponsorships and collaborations without breaking a sweat!

3. People pay heed to influencers before shopping

The sole reason why brands and businesses are eager to invest in influencer marketing to increase their sales is that people actually pay heed to influencers (approximately 37% of users interact with influencers on Instagram, second only to YouTube). Instagram has become an appropriate platform for brands and small businesses to promote their services and products but they still need the help of influencers who have high engagement rates to vouch for them. People tend to actively follow influencers focusing solely on lifestyle, food, fitness, technology, travel or finance to keep themselves updated and get insights, useful hacks, and valuable tips before planning their investments in these fields. With over 70% of users actively exploring this app to buy new products, Instagram can prove to be a blessing for creative influencers hoping to make it big in today’s times! 

4. Most used format for influencer marketing

If you’ve recently started getting collaboration offers and brand deals then you might have a tough time deciding which format to use to ensure high engagement and maximum impressions in a short duration of time. You’d be glad to know that nearly 78% of marketers prefer simple Instagram posts as the best choice for advertising purposes as they are easy to create and approve before publishing, especially when time is of the essence. Most influencers tend to post photos as they take less time and effort to create and it is a more affordable option for small businesses looking to increase sales through influencer marketing for the first time. Instagram stories are the second most popular format for influencer marketing as it helps direct traffic to stores, sites or desired posts in an easy and authentic manner. 

5. The most used hashtag

With so many creators and influencers promoting products and brands every single day, using the right hashtag can help you promote your posts easily. Having a look at the recent trends and usage, the hashtag used by most influencers while promoting products is #ad. Its usage grew by a whopping 133% from 2018 to 2019 itself and approximately 25,000 Instagram accounts have used this hashtag in the first quarter of 2019 and its usage has only been growing since then as it generates the highest average engagement a properly disclosed sponsored post tends to get more likes and comments. So make sure you find out the other trending or branded hashtags relevant to your niche and use them wisely in your captions, bio, stories, and comments for generating maximum impressions and reaching out to a wider audience.

6. Leading topics for branded partnerships on Instagram

Around 90% of marketers believe that Instagram is the best social media platform for influencer marketing but before you start looking for businesses or brands for partnership, you should study your audience and know where their interest lies. Here’s something that will help you with it. The most popular sector on Instagram is Fashion with 25% of all sponsored posts centered around it. Then comes food with just 12% of sponsored posts, entertainment with 11%, and baby products with 10%. On the other end, the topics with the lowest sponsored posts are automotive, decor, and baby products that have about 2%, 2%, and 1% of the sponsored posts respectively. 

If you are new to the world of influencer marketing or have recently realized the value of metrics while deciding your content strategy, then make sure you have these metrics handy for a better understanding of influencer marketing and its growth on Instagram in the times to come. If you have other valuable statistics at your disposal then feel free to share them with us in the comment section below.

I don’t know if everyone will agree, but for me each and every job, trip and experience that I get are unforgettable. It’s very hard to choose one photoshoot – they all are amazing, different, and full of memories. But one of them was particulaty fantastic and crazy. At that time I had a contract in Beijing. I had an option in my schedule for several weeks. Managers didn’t tell me anything about, they only said that it was a “very important job”. I wasn’t too worried, because at that time I had a lot of other works. At that time, I had already done Harper’s Bazaar, L’Officiel, Lanvin and many others so I preferred just to enjoy everything that happened to me!

About a week before my contract was running out, the manager told me that the next morning I had to fly to another city for 4 days. The plane was at 5 a.m. They didn’t tell me where, early in the morning the driver just picked me up and brought us to the airport. I didn’t sleep well and I woke up when we already landed. We flew to the city of Chengdu, but it wasn’t our final destination. A huge bus with four models and a great number of team. We spent a few hours on disembarking from the plane and boarding the bus, then drove to the hotel for half a day. Early in the morning we finally went to the location. A few more hours again – and voila! – welcome to Tibet! Another world, different people, everything is different! Even breathing there is different…

The photoshoot was two days long: about 25 hours for six looks! Change of location took us long: mountains, fields, rivers, lakes, streets of local villages, stone, nature – everything was so… untouched! Changing looks and makeup, then having lunch and most importantly warming up: our clients took care of everything and local people gave us a very warm welcome. I’ve never been so cold in my entire life: there was almost no heating in the houses, the conditions were incomparable, and we tried to warm up as best we could.

When you climb to the height of three thousand meters, it gets harder to breathe, but the views are more and more beautiful, and you stop thinking about anything. Fields and valleys with horses, ravines with rivers, local villages and forests spread before your eyes. Clients asked us not to come close to the cliffs, but it was just impossible not to. By the end of day 2, during the photoshoot with horses, it was already very hard to breathe: we fell in the middle of the fields, the heart beat faster, and we were so exhausted. Apparently, for us being ‘on top’ for two days was too much. Clients would offer us cookies, we would laugh with our last strength, and refuse. We would just lie down, breathe, and look aimlessly in the blue Tibetan sky! On the field, the rays of Sun would touch our faces and make it impossible to open your eyes, but we worked, opened our eyes when we hear ‘one-two-three’, and forgot about horses. It seemed that the river was covered with diamonds from the rays of sun.

We changed our clothes in a tent. It was very cold, autonomous heaters barely heated the air, we wore leggings and tights under our pants. We were really lucky that the clients didn’t keep track of time and the photoshoot was so pleasant that we were able to enjoy being in the most peaceful spot of our planet.

We spent the night at a very nice hotel and in the evening went to the restaurant for dinner. It was really fun! Local people were just astonished: some would just leave, others would run away, some of them would take pictures, others would stare at us open-mouthed, amazed by such a huge number of foreigners. It looked like a march or a Victory Day parade, and the emotions were so odd and difficult to describe!

When returning home, something special is left in your mind. I’ve never seen such breathtaking views in my life, even though I travel a lot. When climbing the mountains, we froze, sat down by the cliff, breathed, enjoyed ourselves, and dozed off. Half a year after I got a pictures, the banners hung in all airports, friends brought booklets and catalogues, and every time when I look at these pictures, I remember those days in Tibet.

Instagram of Agatha Maksimova @ darinagata

Leather jackets are luxury items that have been in trend for a long time. A leather jacket is a must-have versatile and multifunctional attire. Everyone owns at least one leather jacket. They have evolved a lot with the changing scene of fashion. The leather jacket is the perfect gift to give to anyone you love. It can be a long leather jacket for your dad or a hooded leather jacket for men for your dude brother. There are so many reasons why a leather jacket is a perfect gift for a man.

• Everlasting gift: The leather jacket is a multipurpose piece of apparel that you can wear on both formal and casual occasions. Whether you want to attend a business meeting or hang out with friends, the best quality leather jackets will have to serve your purpose very well. Pair high-quality leather jackets with dark chinos or a casual shirt with a round neck. This is enough to help you to get the smartest look and a laid-back look while being perfectly dressed up for an occasion. Moreover, every time the person dresses up in the leather jacket, they will think of you or you’ll be at the back of their mind. Imagine gifting this to your boyfriend!
  
• They offer the right level of protection: The genuine leather jacket has much more to offer than what meets the eye. The best part is that it offers protection from physical injuries. The bikers will rely on the leather jackets to stay protected from the wounds and scratches that they suffer during an accident. However, if you are not on your motorcycle, you can still leverage the various benefits a leather jacket has to offer. Having men’s leather jackets with hoodies offers a higher degree of comfort and protection to you.
  
• Durability and value for money: The leather jacket has a lot to offer in terms of comfort and snug fit. You can wear leather jackets for a long time. Moreover, leather jackets require very little care and maintenance. They need to be conditioned just once in a while with saddle soap. Moreover, tougher leather get suppler and better with rugged use. The cowhide leather will get softer and have a more enhanced appearance. It is a great investment that will prove profitable in the long run.
  
• Always in fashion: The leather jacket is instant fashion apparel that never gets out of style. It can complement well with all kinds of outfits. Throw on a leather jacket on your top and you are all set to rock.
  
• Dress up in any style: A leather jacket will complement all kinds of styles. Ties are a great option when it comes to styling a leather jacket. Dress them in a collar shirt and tie. Pair with chinos and make sure you tuck the tie. This is the perfect rugged semi-formal look you can have. You can effortlessly sport the casual look with a round neck shirt worn beneath your biker jacket, paired with your favored pair of jeans.
  
• You can get custom-made choices:  Thinking of gifting a genuine leather jacket to your gym-savvy brother? His muscular arms really need something more than standard size to fit. No worries! Order a size-specific custom-made genuine leather jacket that will fit your body closely. It will surely be a smart investment on your part that will retain its value for a long time to come. You can also specify the choice of the color, material, inner lining fabric, buttons, accessories, and appliqués you want to choose. You can give a punch of surprise to your dad for getting their jackets embellished with embroidery or appliqués they prefer. Choosing the best jacket sellers online, you will be able to order a tailor-made leather jacket that presents your loved one with a durable a long-lasting memory of you.
  
• The aroma of the genuine leather jacket: The sense of smell has a deep impact on the senses. A genuine leather jacket gives you a characteristic cedar-like aroma that you do not get in any other way. Whenever this peculiar smell will fill up the olfactory pockets of a person wearing it, it will surely bring them a smile or sense of security with being loved.

A leather jacket for men is the perfect apparel for any of your male friends and family members, whether your dad, boyfriend, brother, colleague or someone you just adore. Express your gratitude and love with a leather jacket.

• These are available in several styles: The leather jackets are available in various styles like the bomber jacket, the biker’s fur collar leather jacket, baseball jackets, hooded jackets, leather vests, long jackets, and more.

• You can buy at discounted prices: You can buy leather jackets at the best prices online.  Reputable sellers offer time-to-time discounts on genuine leather jackets. This means that you can buy genuine leather jackets at the best prices from online resources and give a gift that will be cherished for life.

Options with greater oomph

If you want to give something unusual and having a greater oomph factor, go for the men’s leather jackets with hoodies for yourself. These give a greater degree of warmth in the extra cold weather and are the latest trend in the fashion world. 

A hooded leather jacket in brown color is something a man will love to wear once and again for a long time to come. The best part is that the leather jackets with a hood can also be customized with options like free embroidery,  and other kinds of embellishments at a meager price (like the use of appliqués, metal accessories, and more).

Alongside the leather jacket, give your loved one a guide to style with the leather jackets or explain them personally, and see your bond growing. It not only shows your care but also fondles a lot of creativity.

Conclusion

The leather jackets for men are surely a timeless piece of apparel to gift your loved ones. They will cherish it for a long time to come. All in all, leather jackets are a priceless gift to give a man with a personality.

One fine day your mind wandered, and eventually you thought, “This room could really benefit from a sectional.” You rush to the computer or tablet, excited at the idea of purchasing new home decor and furniture. You jump into your favorite search engine or online furniture store and hastily type in “sectionals.” 

And that is where the excitement ends. How do you choose from all of the many options?

Navigating Types of Sectionals

If you’re looking at the lists of sectionals trying to sort out what’s what, you’re not alone. Depending on who you talk to, there are at least four different types of sectionals. These include:

• The traditional L-shape sectional sofa
• An L-shape sectional with a chaise for the shorter side
• A U-shape sectional, with one, both, or neither of the sides as a chaise
• Modular sectionals that can be rearranged at whim

When you don’t know what you’re looking for, sifting through all of these sectionals to find the right piece can be confusing and frustrating. It is a good idea to know what type of sectional you require before you begin your search.

Of course, the best sectionals are those that are modular. For example, the Rawcliffe sectional comes in several pieces that can be manipulated as needed. One day you can have a U-shaped sectional for a meeting of minds, and the next you can fill it all in for a conversation pit for an old fashioned slumber party. 

Whatever type of sectional you land on, make the choice before you start really searching.

Narrow Down Colors and Patterns

When you shop locally you may browse the stores as much for inspiration as for prices. When you shop online, having such a vague starting point will leave you scrolling through products for hours. It is important to go into your online shopping experience with an idea in mind of what you want your home to be.

Usually it isn’t hard to decide on a theme or pattern that you would like to use as the center focus of your new living room or other common space. If you have certain colors or patterns in mind, search your favorite online furniture store with keywords like “red” or “stripe.” 

Pro Tip: You can also add keywords such as styles, brands, or specific product lines like the Rawcliffe sectionals.

Double check your measurements.

The biggest reason people don’t like to buy furniture online is that they are afraid it will not be what they hoped. Size is a huge part of that, especially when it comes to sectionals. 

If the furniture you are looking at doesn’t offer exact dimensions as part of the description, you should probably move on. Sectionals are especially tricky, as they are usually much deeper than the average sofa. Most people are unaware of this difference unless they have seen one first hand. 

Make sure that you measure your space for a sectional, including the potential depth of the piece. If you find a sectional you like, double check its measurements and use cardboard to lay out a template on the floor. This will ensure that you have the correct size for your space. 

By being armed with knowledge and categories before you start really shopping, you’ll be able to find the right sectional for your living room with ease.

Having flawless skin is a dream for many people. Beautiful and smooth skin increases a person`s self-confidence, improves their appearance, and also makes them feel good inside. Smooth skin also shows that you are in good health and that you take proper care of your body. Our skin normally deteriorates as we age. You cannot prevent the aging process and aging certainly leaves marks on the skin. However, there are some things you can do to reduce the effects associated with aging. Certain lifestyle changes always help together with using some quality skin beauty products. 

How To Have A Flawless Skin 

Simple changes in your lifestyle can help a lot. Increase the intake of fresh fruits and vegetables for starters. Eat foods that contain high levels of antioxidants, which are important for keeping the skin in good shape. Keeping yourself hydrated at all times also helps. Regular and often water intake is important for the normal functioning of all our organs, including skin too. Water improves elasticity, feeds the skin cells, and improves your immune system. If you keep yourself hydrated at all times, you will notice how your skin becomes livelier, stronger, and more flexible. In addition to all this, avoid stress and increase physical exercise. Both stress and exercise affect our skin condition so pay attention to them. 

Other Things To Get For Achieving Flawless Skin

To have flawless skin, your body must regenerate skin tissues and skin cells. Improvement of collagen production will certainly help the skin to become more elastic. You can achieve all this by using All natural skincare products that have natural ingredients in them. Always check out the ingredients of the skincare product you intend to buy. Consult some beauty experts, search around online, and you will find some great products that will make your skin flawless. Natural products have been regarded as highly effective for achieving and maintaining smooth skin. They are known for their skin-feeding properties, wrinkle prevention, and reducing the signs of aging. 

Use all-natural skincare products in addition to avoiding long exposure to the sun. The ultraviolet rays from the sun can damage your skin and make it dry. If the skin loses its elasticity and becomes dry, wrinkles will start to appear regardless of your age. No matter what type of skin you have, try to use a natural skin moisturizer before leaving your home. Moisturizers will keep your skin hydrated and protected from sun radiation. 

Inform yourself well and search around before buying your ideal skincare product. Today you have a very wide choice. There are all kinds of skincare products on the market. Not all of them have the same effect or are of equal quality. Compare and read more about how certain products can help you. Remember to always use skincare products that are made of important natural ingredients that feed the skin. They are the most effective products to use and will lead to achieving flawless skin without spots, acne, or wrinkles.