Although we never need another reason to love Sephora, here’s one more that may make your heart happy.
This year, the beauty retailer is heading up a new program entitled Sephora Accelerate, which will provide a bootcamp like experience to 10 early-stage start-ups at its San Francisco headquarters. The bootcamp aims to provide mentorship and provide a platform for them to display their hard work in August. With applications accepted until Dec.31st, the class of participants will be chosen sometime around March.
“SEPHORA is uniquely positioned to support and inspire women as they achieve their goals, and from the beginning, it’s been among the top requests from both our clients and our employees,” said Calvin McDonald, President and CEO of SEPHORA AMERICAS.
Those chosen to be part of Sephora Accelerate must also include an element in their company that will help their community as well as have a female founder. So pretty much, Sephora is holding everyone responsible to extending the same love to others that they’re giving to them. Amazing!
On top of building relationships with industry experts, partnering and fostering mentorships with leading figures in their respective field and having all-expenses paid trips to the program’s events, the 10 chosen will receive a sum of $2,500 to help them continue their goals and initiatives.
This isn’t the first time Sephora’s given back to the community; in fact, Sephora actually has an extensive social impact agenda which includes things such as beauty classes for women reentering the workforce or living in transitional housing (they’ll also be helping those living in shelters come April), and employee support for those affected by natural disasters or major life events.
We love when huge powerhouses like Sephora use beauty for a social cause! What do you guys think of Sephora’s new initiative?
“For years, I would look at all the gorgeous curvy women who were radiating in confidence, but wanted to know the journey that got them there.”
