WWD reports that Beyonce and Mamma Tina are upping House of Dereon options, launching a new junior apparel label aptly named Sasha Fierce:
Tina maintains the collection is, “edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude” and that it’s “really over the top.” The clothes, as well as the jewelry, eyewear, and shoe options, have already been picked up by Dillard’s and Macy’s, and (in true alter ego style) will be placed right next to Beyonce’s House of Dereon section.
I honestly never had any idea House of D was doing so well that it merited a spin off. It’ll be interesting to see how the new line does, especially since it’s riding the momentum of Beyonce’s (hot) CD and concert tour.
Will you be picking up Sasha Fierce threads?