Last year, UK-based Muslim designer Hana Tajima partnered with Uniqlo to create a line of modest clothing which was sold exclusively in Southeast Asia. Following the popularity of the clothing, Uniqlo and Tajima will release a new spring collection which will be sold in the US starting on February 26th. The collection will be available online and in the retailer’s flagship store in Manhattan.
The new collection includes traditional clothing like hijabs and kebayas, a blouse-dress combination, in addition to Western style clothing like tapered pants, structured outwear, and wide leg jeans. The clothes come not only come in neutrals like black or being but are also available variety of colors, like the trendy dusky pink and marigold, and prints for spring. The line is also relatively inexpensive with prices ranging from as low as $9.99 to the most expensive being $59.90.
Uniqlo is following in the footsteps of other western retailers, like Dolce & Gabbana, who are expanding their clothing with Muslim consumers in mind as they are a rapidly growing market that is predicted to be worth $484 billion by 2019.
“For Muslim women there was almost a sense of being recognized for the first time,” Tajima told Fashionista. “Then, more generally, to have a different sort of voice, another kind of aesthetic available, was really refreshing.”
Despite the modest design of the clothing, they are still very fashion forward.
Would you rock one of these designs?