I think it’s safe to say that “can’t stop, won’t stop” is pretty much Diddy’s life mantra, isn’t it? This Summer, he announced a Bad Boy reunion tour and now he is working on not only two albums, but a new record label.

Diddy Rocks EN-WHY2EL-AYE

Today, Epic Records Chairman and CEO LA Reid announced an exclusive partnership with Mr. Combs which will bring forth two albums from the star. He’ll be commemorating the momentous event with a performance at the BET Hip Hop Awards this week in ATL. Of the partnership, Reid said, “Sean ‘Diddy’ Combs aka Puff Daddy and I have been musical collaborators since the 1990s, when we both ran independent record labels, myself with LaFace and soon after, Puffy with Bad Boy. Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He’s a true innovator and I could not be more excited to join forces once again.”

cassie diddy met gala after party

And that’s not all! The deal also brings with it a new label between Bad Boy and Epic. Already on the agenda though quite hush-hush are new artist signings, music projects, and albums from Bad Boy’s already-impressive roster. We should hear about what’s to come before year’s end.

Sean P. Diddy Combs donned an all black 'fit at Red Stix Restaurant in NYC

“I have known LA Reid since the very beginning and together we have enjoyed countless successes over our long friendship,” said Diddy. “To now work with LA in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavors. To collaborate with LA Reid is to collaborate with the very best.”

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Exciting stuff no? I think everyone’s a fan of Diddy’s music at this point and his career as an entrepreneur and business man are an undeniable inspiration. Here’s to hoping he gets Dirty Money back together because I’d like another Last Train to Paris-caliber album!

Diddy got dapper on New Year's Eve in a custom suit.

What do you think of Puff’s latest news?

China+Through+Looking+Glass+Costume+Institute-cassie-diddy

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