The beauty business might just a family affair when it comes to the Kardashian Klan. While Kylie has her lipstick and nail polish lines, Kendall Jenner is expanding her role as the face of Estée Lauder to include creating an eye shadow palette.

Kendall Jenner Creates Eye Shadow Palette for Estée Lauder1

Jenner is the guest editor of their newest line, The Estée Edit. Being that the line was created with millennial consumer in mind, It Girl and top model Jenner is the perfect choice.

Kendall Jenner Creates Eye Shadow Palette for Estée Lauder3

Jenner’s palette, The Estée Edit by Estée Lauder Eyeshadow Palette, includes 14 eye shadow shades. Adorned with Jenner’s signature, the palette includes effortless nudes, her favorite shade of purple, and the perfect gray-black for a smoky eye. The most exciting part of this new palette is the black light technology that enables two “transformer” shades that will glow in the dark under the right lighting.

Kendall Jenner Creates Eye Shadow Palette for Estée Lauder2

The palettes will be available starting March 15th and will sell for $48. Will you be abandoning your Naked palettes in favor of this edgy alternative?

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