International fashion bloggers like Chiara Ferragni, Xenia, and more, have faced backlash for pushing forward with a Louis Vuitton Handbag Campaign in the midst of #BlackLivesMatter Protests and the Pandemic.
Fashion influencer Bryan Boy took to his Instagram story to respond, saying that the bloggers under attack hail from Italy, London, and various countries around the world–not the US. He also stated that American bloggers and brands don’t stop what they’re doing in the midst of international upsets (he mentioned protests in Hong Kong). Watch more here:
He added, “Now that more and more countries are opening up, shouldn’t this be the time when we have to support businesses and everyone who is trying to have a livelihood? When is the right time to start conducting business period?”
While I see and respect his points, all of the bloggers mentioned–and Louis Vuitton– have American audiences and consumers. While we certainly understand the necessity of fashion brands going back to business, timing is everything. I’m sure the campaign could have waited a couple days or even weeks out of respect for what is going on Stateside.
Also, why wouldn’t Louis Vuitton, whose Menswear Artistic Director is Virgil Abloh (a black American man), make a statement?
Nike set the standard for brands, writing, “For Once, Don’t Do it. Don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent. Don’t think you can’t be part of the change. Let’s all be part of the change.“
Where are the statements from fashion brands and influencers?
Though it took a man getting murdered–on camera–for the nation to pay attention, racism is a global issue that needs to be addressed. It’s certainly more important than promoting a new luxury handbag.
What say you?