Italian Fashion House Fendi has ignited a craze called Fendi-Mania, with looks comprised of head to toe Double F logo print. Ever since the start of the year, fashionistas and fashionistos alike have been rocking with the Fendi Monogram trend, unapologetically, and the brand’s recent collaboration with Fila has offered erstwhile conservative pieces a more casual and sporty twist:

Jhene Aiko and Big Sean were one of the firsts to sidle up to this trend, rocking matching Fendi looks for date night.

Keyshia Kaoir loves all things laden with logos, and has been spied in Fendi Double F’s for a myriad of events, with her equally stylish hubby Gucci Mane right behind her.

Rita Ora, Keyshia, and Nicki Minaj were all spied in the same Furry Fendi monogram jacket.

Another big logo lover, Premadonna, wears Fendi all the time, but recently announced her pregnancy wearing a $1,790 Fendi x Fila short dress and $1,790 Cowboy boots by the brand. Her whole family matched with her to the tee, with her sons and husband in Fendi jackets with jeans featuring peekaboos of Fendi fabric.

Both Fergie and Mary J Blige donned the brand’s logo jumpsuit.

Karen Civil rocked Fendi monogram boots and a matching top for an LA Fendi fete.

Even executives are getting in on the fun. Kim Blackwell rocked it so right in a Fendi trench for CWC Atlanta and all Fendi everything for various events.

Meek Mill donned a $2,890 Fendi trench to the Tidal x Brooklyn concert.

Ot Genasis kicked it with girlfriend Malika Haqq at a recent game in a Fendi x Fila jacket.

Lastly, Odell Beckham, Jr. took the look to the limit donning Fendi head to toe, down to the mask.

There you have it! While some looks are a bit much, I think I am appreciating this resurgence.
What about you? Is it Hot! or Hmm…?