Do you know about Toyokalon? It’s the premium choice for stylists that know about hair care. To display the versatility of the hair, the brand tapped Roc Nation singer/songwriter Justine Skye for a campaign called “Know the Difference.”

Styled by CeeCee @SilkHairNY, with makeup by Darya Latham and threads plucked by Xina Giatis, Justine flaunts a variety of styles all in her signature purple hue.

These on trend locs were achieved using Sensationnel’s African Collection X-Pression soft faux locs in 18″ color PUR, made with 100% Toyokalon fiber.

Toyokalon partnered with Justine Skye to showcase some of the most popular looks of our time. Here Skye sports voluminous curls in a half up, half down ‘do using the Outre X-Pression 4 In 1 Crochet Braid Bohemian Curls in 24”.

In a statement, the company writes, “We chose Justine because she is a fashion and style icon.”

Through the KNOW THE DIFFERENCE campaign, Toyokalon hopes to introduce women to an affordable alternative to braid and crochet hair, which can be used to create natural looking styles. Toyokalon may appear similar to other fibers used in braiding and crochet hair at first glance, but it has its own unique qualities. Toyokalon is soft to the touch and easy to work with, so you can install your protective style with ease.

Not only are products made with Toyokalon perfect for women with sensitive skin and scalps, they come in an array of lengths, colors, and textures.

Justine’s bold, long ponytail is a quick and easy way to upgrade any outfit day or night.

This curly braided style uses Outre XPression Braid Jerry Curls in 24″ and blends perfectly with most tightly coiled natural hair textures.

Products made with Toyokalon are available through all of your favorite brands, including Outre and Sensationnel! Just look for “Made with Toyokalon” written on the package of braid/crochet items at your local beauty supply.

Be sure to follow @Toyokalon to see the hottest looks of the summer, for more hair tips, and a chance to be featured if you’re wearing their hair!

What do you think of the campaign and the shoot featuring Queen Justine?