Did you line up for the Balmain x H&M launch today?
If not, this is what you missed:


That’s right, people running hither and thither, grabbing every piece of gilded garb they could lay their hands on!
According to shopper Yannique Joseph, who braved the lines this morning, things were cool at first, with people sitting outside and receiving their colored bracelets. But once the doors opened, it was over.
h&m balmain
She sent us the above picture, writing, “Madhouse. People are running when their group is called.”
balmain h&m crowd
She was able to make her way in with the 9:45 group, but by that time, only a few sparkly earrings and beaded clutches remained. Fashion Bomb readers reported that the website had crashed this morning. A quick look reveals that absolutely everything is sold out.


I actually had my eye on the green little sequined dress, but sadly, I was out of luck.
What did you have your eye on? Did you score anything at the sale?
*The Guardian in London reported a similar situation. Read about it here.
**Pieces are now on Ebay, selling for twice the price! The green dress I had my eye on retailed for $199 and is selling for $500.
Balmain h&m ebay
Their $599 Embellished dress is on the resale site for $1,199. Their velvet dress retailed for $299 and is selling for $600.
Sheesh! It seems all those early risers were just gunning for the Ebay upsell!

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