There are loads of shapewear brands around, but one of my favorites is Slim Girl Shapewear.
Slim Girl Shapewear aka 1800Cinchers has your traditional waist trainers, cinch leggings, tummy tuckers, and more, created to give you a flat stomach and an hourglass shape.
I spoke to Slim Girl Shapewear creator, Juliana, to discuss her brand, and why Slim Girl Shapewear is ahead of the rest.
She said, “It really did start when I was in college. I was shopping around and I didn’t have the flattest stomach. I liked tight clothes and when shopping around, I could never find something that was tight enough. And if I found something that was tight, it was uncomfortable and a little too bulky. I had already started an e-commerce business, and experimented with different types of shapewear, and decided to sell it.”
What makes Slim Girl Shapewear better than the competitors? “For lot of companies, it seems as though they have settled for products made in China, and quality has been compromised. We make our products in Columbia. We are in direct control of quality. Each item is strictly monitored. Any kinks come out in production. Every new line we come up with, we trouble shoot so we can fix problems.”
Her most popular product? The Tummy Tucker. She says, “They are not as bulky. They have zippers and don’t have latex. It’s really good for those who are allergic to latex. It’s very firm. I made the Tummy Tucker because I wanted something that I could wear underneath tight clothes. We have long torso options for those who are taller, and short torso options for those who are shorter. They will hold you in and they are very discreet because they have a zipper.”
A lot of people are critics of waist training. Is it safe? Juliana says, “We do see a lot of criticism, with people saying they squeeze your insides, it’s unhealthy, too restrictive. We hear all these criticism from people who have good intentions. What a lot of people are referring to are corsets. Waist cinchers are not corsets, they are made to take on a woman’s form. A corset has steel rods, they do no bend whatsoever. Waist cinchers have flexi wires. You can dance, you can jump, do sit ups, and run. Have you seen anyone running in a Victorian Corset? No! Waist cinchers are flexible and made specifically with the material that will make you burn fat faster. Latex helps you burn fat, there’s cotton so it doesn’t interact with your skin. Made in an hourglass form because we want an hourglass shape.”
Juliana, who grew up in Nigeria said, “When growing up, I did see a tradition where new mothers would wrap their belly with a cloth every day for a couple months. The idea was to squeeze the belly back to shape. Wrapping the cloth around did help her belly take its form again.”
In closing she says, Waist Training has been a great phenomenon. “The concept had always been there, and different cultures tried them out in different ways. The company has grown exponentially here in as well as in the UK and Africa. We are really growing.” To whit, they were featured on both The Real and the Wendy Williams Show:
Purchase a few products on 1800Cinchers.com and SlimGirlShapewear.com.