Video: Behind the Scenes at Essence Magazine’s September 2011 Fashionistas Shoot

Hey Bombshells!
So in addition to twirling in the pages of Essence’s September 2011 issue, I’m also featured in a behind-the-scenes video on documenting the many personalities and fashionistas present during the shoot:

Check out interviews with creative director and Managing Editor Emil Wilbekin, social maven Bevy Smith, stylist June Ambrose, DJ Kiss, designer Tracy Reese, style expert Tai Beauchamp, and yours truly:

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See more pictures here:

Can I just testify real quick: Years ago, while working in the research department of a national magazine, I got business cards printed with the title, “Claire Sulmers, Fashion Journalist.” No, I wasn’t getting invites to shows, and I wasn’t even in the fashion department of my magazine (though I was allowed to write occasional fashion articles). I just printed my title, handed my card out to everyone I encountered, blogged my butt off, and truly believed I could one day live my dream. I am so amazed to see my name next to the title of Fashion Journalist, now, almost five years after I initially printed those cards. I guess it’s simply a testament to believing strongly in yourself, even when others don’t. Sorry to get all sappy, but I’m truly touched.


Claire Sulmers is the publisher and founder of Fashion Bomb Daily, the #43 most influential style magazine in the world.

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