Tom Ford Will Show His Fall 2016 Womenswear and Menswear Collections at New York Fashion Week

Tom Ford loves change when it comes to where he shows his collections each season! In October, he chose a music video starring Lady Gaga as his “venue” of choice and before that in February, he opted for Los Angeles. For Fall 2016, he has selected New York Fashion Week as his destination.

Ford will show his womenswear and menswear assortments for the season in small presentations on the last day of New York Fashion Week, February 18th. This is a completely different direction from his LA affair which was brimming with celebs.

The Big Apple isn’t completely new for Ford either—he debuted his womenswear collection in the city five years ago— though this is the first time he is showing both together. We’ve seen brands including Givenchy, Gucci, Baja East, and more opt for this concurrent showing, thus Ford is definitely on-trend.

Here’s Ford’s official statement:

“When I began my own company I wanted to create clothes with the highest level of workmanship and attention to detail. Pieces that a customer would keep for life. This is one of the reasons that I launched my women’s collection in a small presentation in New York, where the audience could experience the clothes up close. In previous seasons, I have presented the collections in my London showroom to the press in an informal format that allows me to speak with journalists while they view and touch the clothes. As we all know, the way in which we show clothes, not only to the press, but also to the consumer, is changing. Right now, I think that a certain fluidity is necessary in regards to how we communicate with the consumer, and I have experimented with different formats recently. The most important thing to me with a presentation is that it communicates the message of the season and the point of view of the collection. Next season, it feels right to return to a format that is intimate and shows the detail of the clothes. The intimacy of small presentations affords that. We launched our first women’s collection in New York in 2010 and opened our first store there in 2007. I am very excited to present both collections in New York.”

This isn’t the only momentous news for the brand, as Ford is opening a boutique in Atlanta in February. We know The Real Housewives of Atlanta will be shopping there quite frequently!